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A practical Bayesian approach...
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Eliashberg, Jehoshua
110
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67
Lodish, Leonard M.
54
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46
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40
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61
Order of entry as a moderator of the effect of the marketing mix on market share
Bowman, Douglas
;
Gatignon, Hubert A.
-
1995
Persistent link: https://www.econbiz.de/10000907931
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62
Explaining cross-country differences in price and distribution effectiveness
Gatignon, Hubert A.
;
Vanden Abeele, Pierre
-
1995
Persistent link: https://www.econbiz.de/10000908295
Saved in:
63
Marketing cooperation among rivals
Gatignon, Hubert A.
;
Robertson, Thomas S.
;
Sahay, Arvind
-
1998
Persistent link: https://www.econbiz.de/10000982224
Saved in:
64
Competitive effects on technology diffusion
Roberston, Thomas S.
- In:
Journal of marketing
50
(
1986
)
3
,
pp. 1-12
Persistent link: https://www.econbiz.de/10001011996
Saved in:
65
Explaining cross-country differences in price and distribution effectiveness
Gatignon, Hubert A.
;
Vanden Abeele, Pierre
-
1995
-
Rev. version of 95/31/MKT
Persistent link: https://www.econbiz.de/10000910441
Saved in:
66
Development mode : a transaction cost conceptualization
Robertson, Thomas S.
;
Gatignon, Hubert A.
-
1995
Persistent link: https://www.econbiz.de/10000915982
Saved in:
67
The effect of marketing breadth and competitive spread on category growth
Xiang, Yi
;
Soberman, David A.
;
Gatignon, Hubert A.
- In:
Production and operations management : the flagship …
31
(
2022
)
2
,
pp. 622-644
Persistent link: https://www.econbiz.de/10013163964
Saved in:
68
Special issue: a marketing perspective on business models
Gatignon, Hubert A.
(
ed.
);
Lecocq, Xavier
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011824737
Saved in:
69
A marketing perspective on business models
Gatignon, Hubert A.
;
Lecocq, Xavier
;
Pauwels, Koen
; …
- In:
AMS review : official publication of the Academy of …
7
(
2017
)
3/4
,
pp. 85-89
Persistent link: https://www.econbiz.de/10011824739
Saved in:
70
Arbitrating a dispute : a decision analytic approach
Eliashberg, Jehoshua
- In:
Management science : journal of the Institute for …
32
(
1986
)
8
,
pp. 963-974
Persistent link: https://www.econbiz.de/10001017706
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