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Joachimsthaler, Erich; Joachimsthaler, Erich A. - 2007 - 1. Aufl.

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Joachimsthaler, Erich A.; Aaker, David A. - In: Moderne Markenführung : Grundlagen, innovative …, (pp. 647-671). 2005

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Joachimsthaler, Erich A.; Aaker, David A. - In: Moderne Markenführung : Grundlagen, innovative …, (pp. 539-563). 2001

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Michaels, Ronald E. - In: Journal of marketing 51 (1987) 2, pp. 28-45

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Michaels, Ronald E.; Cron, William L.; Dubinsky, Alan J.; … - In: Journal of marketing research : JMR 25 (1988) 4, pp. 376-383

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Zinkhan, George M. - In: Journal of marketing research : JMR 24 (1987) 2, pp. 208-214

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Aaker, David A.; Joachimsthaler, Erich A. - In: California management review : CMR 42 (2000) 4, pp. 8-23

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Aaker, David A.; Joachimsthaler, Erich - 2001

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Kuula, M.; Stam, A.; Leino, S.; Ranta, J.; Wallenius, J. - In: International journal of production research : American … 37 (1999) 7, pp. 1459-1478

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Stam, A.; Ungar, D.R. - In: European journal of operational research : EJOR 86 (1995) 2, pp. 374-388

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