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Capacity constraints and the inevitability of mediators in adword auctions
Singh, Sudhir Kumar; Roychowdhury, Vwani P.; Gunadhi, … - In: Internet and network economics : third international …, (pp. 318-325). 2007
Persistent link: https://www.econbiz.de/10003648861
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On the profitability of media mergers
Gal-Or, Esther; Dukes, Anthony - In: The journal of business : B 79 (2006) 2, pp. 489-525
Persistent link: https://www.econbiz.de/10003310315
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Special issue on creativity research in advertising
Sasser, Sheila L. (contributor) - 2008
Persistent link: https://www.econbiz.de/10003808064
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Increasing awareness of the co-productive nature of professional services through blueprinting
Brax, Saara A.; Lillrank, Paul M. - In: Proceedings / First International Symposium on Services …, (pp. 115-124). 2009
Persistent link: https://www.econbiz.de/10003862594
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Should utility-reducing media advertising be taxed?
Kind, Hans Jarle; Köthenbürger, Marko; Schjelderup, … - 2009
economic theory prescribes that the advertising volume can be optimally reduced by levying a tax on ads. However, making use of … recent advances in the theory of Industrial Organization and two-sided markets we show that taxing ads may be …
Persistent link: https://www.econbiz.de/10003820002
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Exclusive vs overlapping viewers in media markets
Ambrus, Attila; Reisinger, Markus - 2006 - This Version: August 2006
This paper investigates competition for advertisers in media markets when viewers can subscribe to multiple channels. A central feature of the model is that channels are monopolists in selling advertising opportunities toward their exclusive viewers, but they can only obtain a competitive price...
Persistent link: https://www.econbiz.de/10003412378
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Agenturen als Dienstleister eines prozessorientierten Kommunikationsmanagements
Bruhn, Manfred; Ahlers, Grit Mareike - In: Wertschöpfungsprozesse bei Dienstleistungen : Forum …, (pp. 403-427). 2007
Persistent link: https://www.econbiz.de/10003450837
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Issues in on-line advertising and competition policy : a two-sided market perspective
Calvano, Emilio; Jullien, Bruno - 2011
Persistent link: https://www.econbiz.de/10011337910
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Wachstumsstrategien im deutschen Werbemarkt : eine inhaltsanalytische Betrachtung des Aufgabenspektrums von Mediaagenturen
Knuth, Ingo - In: Wertschöpfung durch Medien im Wandel, (pp. 185-207). 2012
Persistent link: https://www.econbiz.de/10009669525