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Sales response modeling : gain...
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41
Network effects in the press and advertising industries
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
-
2002
Persistent link: https://www.econbiz.de/10001771883
Saved in:
42
Concentration in the press industry and the
theory
of the "circulation spiral"
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
-
2002
Persistent link: https://www.econbiz.de/10001771884
Saved in:
43
Massenmedien, Werbung und Märkte : eine wirtschaftstheoretische Analyse
Pethig, Rüdiger
-
2003
Persistent link: https://www.econbiz.de/10001774753
Saved in:
44
Die Auswahl von Werbeagenturen aus Informationsökonomischer Sicht
Schmalen, Helmut
;
Schachtner, Dirk
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
48
(
2002
)
3
,
pp. 220-238
Persistent link: https://www.econbiz.de/10001709443
Saved in:
45
The role of clusters as sources of dynamic externalities
Ketelhohn, Niels Werner
-
2002
Persistent link: https://www.econbiz.de/10001717869
Saved in:
46
Modeling market shake-ups using time series data : an application to the advertising market of the Netherlands
Kornelis, Marcel
-
2002
Persistent link: https://www.econbiz.de/10001697832
Saved in:
47
On the profitability of media mergers
Gal-Or, Esther
(
contributor
);
Dukes, Anthony
(
contributor
)
- In:
Workshop on the Economics of Information and Network …
,
(pp. 1-42)
.
2003
Persistent link: https://www.econbiz.de/10001785504
Saved in:
48
Werbeagenturen im Mediamarkt und allokative Effizienz : eine informationsökonomische Analyse des Marktes für Werbeträgerleistung, der Bedeutung von Werbeagenturen und der Entlohnun...
Bogs, Nicolas W.
-
2001
Auf dem Mediamarkt wird Werbeträgerleistung (Anzeigen, Werbespots usw.) gehandelt. Meist beraten Werbeagenturen die werbungtreibenden Unternehmen bei Auswahl und Einsatz der Werbeträgerleistung sowie bei der Abwicklung der an die Medienunternehmen erteilten Schaltaufträge. Die Arbeit...
Persistent link: https://www.econbiz.de/10001595428
Saved in:
49
Die Digitalisierung von Kommunikations-, Produktions- und Dokumentationsprozessen in der Werbeagentur von heute und morgen
Hanisch, Michael
- In:
Interaktive Werbung : Marketingkommunikation auf dem …
,
(pp. 293-335)
.
1996
Persistent link: https://www.econbiz.de/10001293894
Saved in:
50
Two-sided network effects and competition : an application to media industries
Ferrando Yáñez, Jorge Andrés
;
Gabszewicz, Jean Jaskold
; …
-
2004
Persistent link: https://www.econbiz.de/10002170635
Saved in:
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