Narrow search
Showing 51 - 60 of 627,531
Cover Image
Concentration in the press industry and the theory of the "circulation spiral"
Gabszewicz, Jean Jaskold; Laussel, Didier; Sonnac, Nathalie - 2002
Persistent link: https://www.econbiz.de/10001732860
Cover Image
Market share determination in marketing service industries : a demand side approach
Liu, Hengzhong; Siokis, Fotios - In: Economics of innovation and new technology 12 (2003) 5, pp. 413-423
Persistent link: https://www.econbiz.de/10001770014
Cover Image
Network effects in the press and advertising industries
Gabszewicz, Jean Jaskold; Laussel, Didier; Sonnac, Nathalie - 2002
Persistent link: https://www.econbiz.de/10001771883
Cover Image
Concentration in the press industry and the theory of the "circulation spiral"
Gabszewicz, Jean Jaskold; Laussel, Didier; Sonnac, Nathalie - 2002
Persistent link: https://www.econbiz.de/10001771884
Cover Image
Massenmedien, Werbung und Märkte : eine wirtschaftstheoretische Analyse
Pethig, Rüdiger - 2003
Persistent link: https://www.econbiz.de/10001774753
Cover Image
Temporal instability as a moderating factor on advertising effectiveness
Hornik, Jacob - In: Journal of business research : JBR 18 (1989) 2, pp. 89-106
Persistent link: https://www.econbiz.de/10001066536
Cover Image
Measuring advertising effectiveness : copy testing (pre-testing) ads and tracking (post-testing) the campaign
Percy, Larry; Rossiter, John R. - 1992
Persistent link: https://www.econbiz.de/10000846943
Cover Image
Nutzen und Kosten der Werbung : Umrisse einer ökonomischen Theorie der Werbewirkung
Kaas, Klaus Peter - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 42 (1990) 6, pp. 492-504
Persistent link: https://www.econbiz.de/10001088298
Cover Image
Managerial decision behaviour and the estimation of dynamic sales response models
Vanhonacker, Wilfried R. - 1990 - Rev
Persistent link: https://www.econbiz.de/10000791125
Cover Image
Empirical analysis of closed-loop duopoly advertising strategies
Erickson, Gary M. - In: Management science : journal of the Institute for … 38 (1992) 12, pp. 1732-1749
Persistent link: https://www.econbiz.de/10001136385