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Cheese trademarks : Italian dairy firms' practices during the 20th century
Suffia, Ilaria; Locatelli, Andrea; Besana, Claudio - In: Business history 60 (2018) 8, pp. 1227-1254
Persistent link: https://www.econbiz.de/10012042168
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The effects of products' aesthetic design on demand and marketing-mix effectiveness : the role of segment prototypicality and brand consistency
Liu, Yan; Li, Krista J.; Chen, Haipeng; Balachander, … - In: Journal of marketing 81 (2017) 1, pp. 83-102
Persistent link: https://www.econbiz.de/10011636855
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Marketing strategy and corporate social responsibility
López-Rodríguez, Sofía; Smith, N. Craig - 2019
Persistent link: https://www.econbiz.de/10012160781
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Teaching design thinking in marketing : linking product design and marketing strategy in a product development class
Chen, Steven; Benedicktus, Ray; Kim, Yuna; Shih, Eric - In: Journal of marketing education : JME 40 (2018) 3, pp. 176-187
Persistent link: https://www.econbiz.de/10011954609
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Will there be disruptive innovation? : identifying profitable niche segments and product designs for small- and medium-sized companies and startups
Choi, Hyunhong; Ahn, Joongha; Woo, JongRoul - In: IEEE transactions on engineering management : EM 69 (2022) 5, pp. 2057-2072
Persistent link: https://www.econbiz.de/10013431078
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Das Metaprodukt : Produktentwicklung und Marketing von Markenartikeln
Linn, Carl E. - 1992
Persistent link: https://www.econbiz.de/10000335071
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The impact of price and quality on communication expenditures : (in the maturity stage)
Logman, Marc - 1992
Persistent link: https://www.econbiz.de/10000136401
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Produktpositionierung
Mayer, Ralf U. - 1984
Persistent link: https://www.econbiz.de/10000087785
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The timing of product introduction and the credibility of compatibility decisions
Regibeau, Pierre; Rockett, Katharine - 1994
Persistent link: https://www.econbiz.de/10000900092