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18
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13
Hausman, Angela
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Mora Cortez, Roberto
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7
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6
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Journal of Business & Industrial Marketing
58
The journal of business & industrial marketing
37
Industrial marketing management : the international journal for industrial and high-tech firms
31
Journal of business research : JBR
26
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21
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Handbook of business-to-business marketing
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Supply Chain Management: An International Journal
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Business-to-business marketing management : strategies, cases and solutions
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Competitiveness Review: An International Business Journal
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Creating and managing superior customer value
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E-novation for competitive advantage in collaborative globalization : technologies for emerging e-business strategies
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ECONIS (ZBW)
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1
Strategic alliances in a business-to-business environment
Spekman, Robert E.
- In:
Handbook of business-to-business marketing
,
(pp. 348-367)
.
2012
Persistent link: https://www.econbiz.de/10009500143
Saved in:
2
The Journal of Business-to-Business Marketing at 21 and my perspective on the field of B to B marketing
Spekman, Robert E.
- In:
Journal of business-to-business marketing
22
(
2015
)
1/2
,
pp. 87-94
Persistent link: https://www.econbiz.de/10011304034
Saved in:
3
A strategic approach to business marketing
Spekman, Robert E.
(
contributor
); …
-
1985
Persistent link: https://www.econbiz.de/10000697570
Saved in:
4
Leading the sales force
Spekman, Robert E.
;
Moor, Benjamin
- In:
Bringing technology to market: trends, cases, solutions
,
(pp. 119-133)
.
2007
Persistent link: https://www.econbiz.de/10003439220
Saved in:
5
The licensing of market development rights within technology alliances: a shareholder value perspective
Boyd, D. Eric
;
Spekman, Robert E.
- In:
The journal of product innovation management : an …
27
(
2010
)
4
,
pp. 593-605
Persistent link: https://www.econbiz.de/10003980071
Saved in:
6
Corporate social responsibility in global supply chains : a procedural justice perspective
Boyd, D. Eric
;
Spekman, Robert E.
;
Kamauff, John W.
; …
- In:
Long range planning : LRP ; international journal of …
40
(
2007
)
3
,
pp. 341-356
Persistent link: https://www.econbiz.de/10003543868
Saved in:
7
Outcome-driven supply chains
Melnyk, Steven A.
;
Davis, Edward W.
;
Spekman, Robert E.
; …
- In:
MIT sloan management review
51
(
2009/10
)
2
,
pp. 33-38
Persistent link: https://www.econbiz.de/10003945553
Saved in:
8
The portable MBA
Bruner, Robert F.
;
Eaker, Mark Robbe
;
Freeman, R. Edward
; …
-
2003
-
4th ed
Persistent link: https://www.econbiz.de/10009159033
Saved in:
9
Marketing theory and orientations
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503404
Saved in:
10
The extended enterprise : a decade later
Spekman, Robert E.
;
Davis, Edward W.
- In:
International journal of physical distribution & …
46
(
2016
)
1
,
pp. 43-61
Persistent link: https://www.econbiz.de/10011438853
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