Die in der öffentlichen Meinung an die Unternehmung herangetragene Kritik und die an sie immer nachhaltiger gestellten gesellschaftlichen Anforderungen haben bei ihrer Leitung das Bedürfnis nach einer normativen Ordnung ihrer Beziehungen zu ihrer sozialen Umwelt und zu ihren Mitarbeitern immer...

The introduction of Mobile Payment Systems (MPS) has gained increasing attention from telecommunications and financial service firms. However, to date, end customer use of MPS has not developed extensively. Thus, the present investigation aims to explore the drivers of MPS acceptance among...

The introduction of Mobile Payment Systems (MPS) has gained increasing attention from telecommunications and financial service firms. However, to date, end customer use of MPS has not developed extensively. Thus, the present investigation aims to explore the drivers of MPS acceptance among...

This study explores the degrees to which service firms standardize marketing in¬struments in their foreign subsidiaries. It also analyzes associations between interna¬tional standardization of marketing instruments and company financial performance criteria in an industry study of mobile...

Although mobile network operators (MNOs) carried out numerous international expansion moves over the past 25 years industry-specific empirical research on shareholder reactions to such moves and on factors explaining differences of the wealth effects of international expansion moves is scarce....

Customer retention (CR), loyalty (CL), and satisfaction (CS) are important (intermediate) goals for telecommunication network operators on their way to superior economic success in the liberalised German market. Therefore, drawing on a sample of 684 residential customers of digital cellular...

Specific internationalization steps of single mobile network operators (MNO) such as the hostile takeover of the German Mannesmann corporation by the British Vodafone group have received substantial public attention. Nevertheless, there is a dearth of scholarly research using quantitative...

Scholarly and business publications alike convey the message that past and future strong growth in mobile Internet (MI) access and service demand has solely positive commercial implications for mobile network operators (MNOs). This position neglects the possibility that increasing MI use...

Until recently inter-carrier sales and purchase of telecommunications transport capacities were mainly based on long-term bilateral contracts between capacity supplying and demanding operators. Not long ago various firms started to supplement this traditional decentralized organization of the...