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Impacts of consumers' familiarity and product class on price-quality inference and product evaluations

Lim, Jeen-su - In: Quarterly journal of business and economics : QJBE 27 (1988) 3, pp. 130-146

Persistent link: https://www.econbiz.de/10001076818

Marketingʹs cigarette scar

Olshavsky, Richard W. - In: Business horizons 21 (1978) 3, pp. 46-51

Persistent link: https://www.econbiz.de/10003645452

Is anticipation delicious? : visceral factors as mediators of the effect of olfactory cues on purchase intentions

Moore, David J. - In: Journal of business research : JBR 67 (2014) 9, pp. 2045-2061

Persistent link: https://www.econbiz.de/10010380074

Interrupted anticipation after a service failure : the role of olfactory sensation on expected pleasure, taste enjoyment, consumption, and repatronage intentions

Moore, David J. - In: Marketing letters : a journal of research in marketing 24 (2013) 4, pp. 399-408

Persistent link: https://www.econbiz.de/10010207194

A look at the actual cost of capital of US firms

Moore, David J. - In: Cogent economics & finance 4 (2016) 1, pp. 1-15

The capital asset pricing model (CAPM) receives both criticism and widespread adoption by practitioners and academics as the weighted average cost of capital (WACC) equity component. This study introduces two new costs of equity measures to address CAPM criticisms and provide new perspective on...

Persistent link: https://www.econbiz.de/10011597398