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Lilien, Gary L.
203
Rangaswamy, Arvind
31
Choffray, Jean-Marie
22
Grewal, Rajdeep
18
Yoon, Eunsang
14
De Bruyn, Arnaud
12
Srinivasan, Raji
11
Roberts, John H.
10
Bruggen, G.H. van
7
Kalish, Shlomo
7
Dearden, James A.
6
Hada, Mahima
6
Rao, Ambar G.
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5
Chatterjee, Kalyan
5
Kayande, Ujwal
5
Liechty, John C.
5
Mallapragada, Girish
5
Pras, Bernard
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Shankar, Venkatesh
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Skiera, Bernd
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Spann, Martin
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4
Kijewski, Valerie
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Kotler, Philip
4
Laurent, Gilles
4
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4
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3
Eliashberg, Jehoshua
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Germann, Frank
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Kayande, U.
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Matanovich, Timothy
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3
Wierenga, Berend
3
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2
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2
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2
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
15
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13
Marketing Science
12
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Interfaces : the INFORMS journal on the practice of operations research
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Der Markt : international journal of marketing
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2
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2
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2
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1
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1
Australian Journal of Management
1
Does marketing need reform? : fresh perspectives on the future
1
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
1
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Econometric Society World Congress 2000 Contributed Papers
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ECONIS (ZBW)
110
OLC EcoSci
45
RePEc
34
USB Cologne (EcoSocSci)
29
BASE
3
Other ZBW resources
2
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41
A multi-stage model of world-of-mouth influence through viral marketing
De Bruyn, Arnaud
;
Lilien, Gary L.
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
3
,
pp. 151-163
Persistent link: https://www.econbiz.de/10003809028
Saved in:
42
2007 ISMS practice prize competition : special section introduction
Roberts, John H.
;
Lilien, Gary L.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
4
,
pp. 617-619
Persistent link: https://www.econbiz.de/10003884890
Saved in:
43
How incorporating feedback mechanisms in a DSS affects DSS evaluations
Kayande, Ujwal
;
De Bruyn, Arnaud
;
Lilien, Gary L.
; …
- In:
Information systems research : ISR
20
(
2009
)
4
,
pp. 527-546
Persistent link: https://www.econbiz.de/10003938732
Saved in:
44
Referral equity and referral management : the supplier firm's perspective
Hada, Mahima
;
Grewal, Rajdeep
;
Lilien, Gary L.
-
2010
Persistent link: https://www.econbiz.de/10008907423
Saved in:
45
Calculating, creating, and claiming value in business markets : status and research agenda
Lilien, Gary L.
;
Grewal, Rajdeep
;
Bowman, Douglas
;
Ding, Min
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
3
,
pp. 287-299
Persistent link: https://www.econbiz.de/10008648792
Saved in:
46
How feedback can improve managerial evaluations of model-based marketing decision support systems
Kayande, Ujwal
;
De Bruyn, Arnaud
;
Lilien, Gary L.
; …
-
2006
Persistent link: https://www.econbiz.de/10003381138
Saved in:
47
Marketing spending strategy in recessions
Lilien, Gary L.
;
Srinivasan, Raji
- In:
Australasian marketing journal
18
(
2010
)
3
,
pp. 181-182
Persistent link: https://www.econbiz.de/10008654340
Saved in:
48
Prediction markets as institutional forecasting support systems
Bruggen, Gerrit H. van
;
Spann, Martin
;
Lilien, Gary L.
; …
- In:
Decision support systems : DSS ; the international journal
49
(
2010
)
4
,
pp. 404-416
Persistent link: https://www.econbiz.de/10008655661
Saved in:
49
Should firms spend more on research and development and advertising during recessions?
Srinivasan, Raji
;
Lilien, Gary L.
;
Sridhar, Shrihari
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 49-65
Persistent link: https://www.econbiz.de/10009160719
Saved in:
50
Trade shows in the business marketing communications mix
Gopalakrishna, Srinath
;
Lilien, Gary L.
- In:
Handbook of business-to-business marketing
,
(pp. 226-245)
.
2012
Persistent link: https://www.econbiz.de/10009500168
Saved in:
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