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Commentary on "From academic research to marketing practice : exploring the marketing science value chain"
Lehmann, Donald R. - In: International journal of research in marketing : IJRM ; … 31 (2014) 2, pp. 141
Persistent link: https://www.econbiz.de/10010400722
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The relevance of rigor : Report No. 03-105
Lehmann, Donald R. - In: MSI reports : working paper series (2003) 1, pp. 83-91
Persistent link: https://www.econbiz.de/10001824696
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The evolving world of research in marketing and the blending of theory and data
Lehmann, Donald R. - In: International journal of research in marketing : IJRM ; … 37 (2020) 1, pp. 27-42
Persistent link: https://www.econbiz.de/10012288653
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Creating and writing effective research
Lehmann, Donald R. - In: Journal of global scholars of marketing science : … 27 (2017) 3, pp. 171-179
Persistent link: https://www.econbiz.de/10011774959
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Market research and analysis
Lehmann, Donald R. - 1985 - 2. ed.
Persistent link: https://www.econbiz.de/10013481530
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Analysis for marketing planning
Lehmann, Donald R.; Winer, Russell S. - 1991 - 2. ed
Persistent link: https://www.econbiz.de/10000827348
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Marketing research
Lehmann, Donald R.; Gupta, Sunil; Steckel, Joel H. - 1998
Persistent link: https://www.econbiz.de/10000645474
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Reflections on the futures of marketing : practice and education
Lehmann, Donald R. (ed.); Jocz, Katherine E. (contributor) - 1997
Persistent link: https://www.econbiz.de/10000646730
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The long-term impact of promotion and advertising on consumer brand choice
Mela, Carl F.; Gupta, Sunil; Lehmann, Donald R. - 1996
Persistent link: https://www.econbiz.de/10000959103
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Models of customer value
Gupta, Sunil; Lehmann, Donald R. - In: Handbook of marketing decision models, (pp. 255-290). 2008
Persistent link: https://www.econbiz.de/10003755274