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Self-gift giving : understanding consumers and exploring brand messages
Heath, Maria Teresa; Tynan, Caroline; Ennew, Christine T. - In: Journal of marketing communications 17 (2011) 2, pp. 127-144
Persistent link: https://www.econbiz.de/10009008490
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Trust in UK financial services : a longitudinal analysis
Ennew, Christine T.; Kharouf, Husni; Sekhon, Harjit - In: Journal of financial services marketing : JFSM 16 (2011/12) 1, pp. 65-75
Persistent link: https://www.econbiz.de/10009161431
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Accounts of self-gift giving : nature, context and emotions
Pereira Heath, Teresa; Tynan, Caroline; Ennew, Christine T. - In: European journal of marketing : EJM 49 (2015) 7/8, pp. 1067-1086
Persistent link: https://www.econbiz.de/10011338813
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Financial services marketing : an international guide to principles and practice
Ennew, Christine T.; Waite, Nigel - 2013 - 2. ed.
Context and strategy -- The role, contribution and context of financial services -- The financial services marketplace : structures, products and participants -- Marketing financial services : an overview -- Strategic development and marketing planning -- Analysing the marketing environment --...
Persistent link: https://www.econbiz.de/10009753402
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The globalization of higher education
Ennew, Christine T. (ed.); Greenaway, David (ed.) - 2012
Persistent link: https://www.econbiz.de/10009618942
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Effects of discount framing in comparative price advertising
McKechnie, Sally; Devlin, James; Ennew, Christine T.; … - In: European journal of marketing : EJM 46 (2012) 11/12, pp. 1501-1522
Persistent link: https://www.econbiz.de/10009707878
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Adoption of customer relationship management in the service sector and its impact on performance
Law, Agnes K. Y.; Ennew, Christine T.; Mitussis, Darryn - In: Journal of relationship marketing : innovations & … 12 (2013) 4, pp. 301-330
Persistent link: https://www.econbiz.de/10010244771
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The effects of relationship marketing on share of business : a synthesis and comparison of models
Vieira, Armando Luis; Winklhofer, Heidi; Ennew, Christine T. - In: Journal of business-to-business marketing 21 (2014) 2, pp. 85-110
Persistent link: https://www.econbiz.de/10010382578
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Would you believe it? : a detailed investigation of believability in comparative price advertising
Devlin, James F.; Ennew, Christine T.; McKechnie, Sally; … - In: Journal of marketing management : MM 29 (2013) 7/8, pp. 793-811
Persistent link: https://www.econbiz.de/10009790975
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Trustworthiness and trust : influences and implications
Sekhon, Harjit; Ennew, Christine T.; Kharouf, Husni; … - In: Journal of marketing management : MM 30 (2014) 3/4, pp. 409-430
Persistent link: https://www.econbiz.de/10010345644