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Two-sided price discrimination by media platforms
Lin, Song - In: Marketing science : the marketing journal of the … 39 (2020) 2, pp. 317-338
Persistent link: https://www.econbiz.de/10012212448
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Upstream pricing and advertising signal downstream demand
Albæk, Svend; Overgaard, Per Baltzer - 1992
Persistent link: https://www.econbiz.de/10000829431
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Upstream pricing and advertising signal downstream demand
Albæk, Svend; Overgaard, Per Baltzer - 1992
Persistent link: https://www.econbiz.de/10000834354
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A model of price advertising and sales
Bester, Helmut - 1991
Persistent link: https://www.econbiz.de/10000824639
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Dissipative advertising signals quality even without repeat purchases
Linnemer, Laurent (contributor) - 2008
Persistent link: https://www.econbiz.de/10003712507
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Dissipating advertising signals quality even without repeat purchases
Linnemer, Laurent - 2008
Persistent link: https://www.econbiz.de/10003776145
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Loss-leader pricing and upgrades
In, Younghwan; Wright, Julian - In: Economics letters 122 (2014) 1, pp. 19-22
Persistent link: https://www.econbiz.de/10010393998
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Upstream pricing and advertising signal downstream demand
Albæk, Svend - In: Journal of economics & management strategy : JEMS 1 (1992) 4, pp. 677-698
Persistent link: https://www.econbiz.de/10001149439
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Entry deterrence, product quality : price and advertising as signals
Linnemer, Laurent - 1996
Persistent link: https://www.econbiz.de/10000939467
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Price advertising and coupons in a monopoly model
Caminal, Ramón - 1995
Persistent link: https://www.econbiz.de/10000905244