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A Probabilistic One-Step Approach to the Optimal Product Line Design Problem Using Conjoint and Cost Data
Steiner, Winfried J.; Hruschka, Harald - 2010
Designing and pricing new products is one of the most critical activities for a firm, and it is well-known that taking into account consumer preferences for design decisions is essential for products later to be successful in a competitive environment (e.g., Urban and Hauser 1993). Consequently,...
Persistent link: https://www.econbiz.de/10014033607
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A probabilistic one-step approach to the optimal product line design problem using conjoint and cost data
Steiner, Winfried - 2001
Persistent link: https://www.econbiz.de/10013408264
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One-stage product-line design heuristics : an empirical comparison
Baier, Daniel; Voekler, Sascha - In: OR spectrum : quantitative approaches in management 46 (2024) 1, pp. 73-107
Persistent link: https://www.econbiz.de/10014519158
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Producer-consumer misalignment as a possible cause for new food failure : empirical evidence from Chile
Little, Cedric; Aqueveque, Claudio; Aguilera, José Miguel - In: Journal of international food & agribusiness marketing … 27 (2015) 3, pp. 228-253
Persistent link: https://www.econbiz.de/10011341879
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Robust product line design by protecting the downside while minding the upside
Wang, Tan; Gutierrez, Genaro J. - In: Production and operations management : the flagship … 31 (2022) 1, pp. 194-217
Persistent link: https://www.econbiz.de/10013163843
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Incorporating subjective characteristics in product design and evaluations
Luo, Lan; Kannan, P. K.; Ratchford, Brian T. - In: Journal of marketing research : JMR 45 (2008) 2, pp. 182-194
Persistent link: https://www.econbiz.de/10003713019
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Optimizing product line designs : efficient methods and comparisons
Belloni, Alexandre; Freund, Robert; Selove, Matthew; … - In: Management science : journal of the Institute for … 54 (2008) 9, pp. 1544-1552
Persistent link: https://www.econbiz.de/10003766666
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Produktdesign auf Basis von Conjointdaten
Neibecker, Bruno; Kohler, Thomas - In: Conjointanalyse : Methoden - Anwendungen - Praxisbeispiele, (pp. 215-232). 2009
Persistent link: https://www.econbiz.de/10003871253
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Artificial three-dimensional stimulus presentation formats and their effects on the measurement of consumer preferences
Berneburg, Alma - 2009
Persistent link: https://www.econbiz.de/10003902507