in mainland China.  …

Purpose – Buyers in China often communicate positive and negative purchasing experiences through word‐of‐mouth (WOM … in Shanghai, China. The conceptual model was tested using structural equation modeling. Findings – This study found that …, international marketers can fine‐tune their marketing strategies to appeal more effectively to price mavens in China. Originality …

sample represents buyers from many regions in China it is not a random sample; this limits the generalizing of results …

paper finds that there are 18 important attributes in building a hypermarket retailer's store image in China. Beijing … corporate reputation is important for hypermarket retailers in China, followed by quality of goods and staff's service attitude …

Purpose – The purpose of this paper is to examine levels of materialism in Canada and China and how they vary with … differences in materialism and goes on to find that the cultural differences between Canada and China have changed since the …

cross‐strait markets of Taiwan and Mainland China, which underlies various ideologies. Design/methodology/approach – This …/implications – Since China and Taiwan share the same Chinese culture, the qualitative method proposed by the present authors is more …

innovativeness (both DSI and GI), and test it using binomial logistic regression, with a sample of 614 respondents from Korea, China …