. They have to comply, in other words, with the latest international “legal fashion”. At the same time, however, they face … to adopt regulatory standards, i.e. the prevailing “legal fashion”, which are unnecessary or even unsuitable when viewed …

Brand Perception -- Fashion Influencer in the Context of Social Media -- Positioning of Local Fashion Brands -- New … motivation and attitude towards local fashion brands. The structure equation model reveals six direct impacts on the consumers … typology illustrates both the consumer purchase motivation and derived local fashion brand positioning. Contents Brand …