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Product Pricing when Demand Follows a Rule of Thumb
Matzke, Christina; Wirth, Benedikt - 2009
as suggested in consumer research. On this basis, we investigate monopoly and competition between firms, described via an …-loop system. We derive a Nash equilibrium and examine the influence of advertising. We show for the monopoly case that a reduction …
Persistent link: https://www.econbiz.de/10010270001
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Advertising and the market process : a modern economic view
Ekelund, Robert B. - 1988
Persistent link: https://www.econbiz.de/10013546462
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Advertising and the market process : a modern economic view
Ekelund, Robert B.; Saurman, David Scott - 1988
Persistent link: https://www.econbiz.de/10009587392
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Advertising and R&D : theory and evidence from France
Askenazy, Philippe; Breda, Thomas; Irac, Delphine - In: Economics of innovation and new technology 25 (2016) 1/2, pp. 33-56
Persistent link: https://www.econbiz.de/10011438363
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Competitive pressure and profitability of newspaper publishing in 12 European countries
Björkroth, Tom; Grönlund, Mikko - In: Journal of media business studies 15 (2018) 4, pp. 254-277
Persistent link: https://www.econbiz.de/10012051041
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How does advertising depend on competition? : evidence from U.S. brewing
Chandra, Ambarish; Weinberg, Matthew - In: Management science : journal of the Institute for … 64 (2018) 11, pp. 5132-5148
Persistent link: https://www.econbiz.de/10011947140
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Persuasion contest : disclosing own and rival information
Iyer, Ganesh; Singh, Shubhranshu - In: Marketing science 41 (2022) 4, pp. 254-281
Persistent link: https://www.econbiz.de/10013363970
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The role of technology in building a competitive advantage : programmatic buying and its impact on the competitiveness of an organization
Kozielski, Robert; Sarna, Nikodem - In: Folia oeconomica Stetinensia : FOS 20 (2020) 2, pp. 216-229
Persistent link: https://www.econbiz.de/10012628104
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An analysis of competition and displacement of business among media forms in the advertising media arket of Pakistan
Bakhtawar, Barira; Latif, Faiza; Kamal, Asifa - In: The Lahore journal of business 10 (2021) 1, pp. 121-147
Persistent link: https://www.econbiz.de/10012813533
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Evaluating the effectiveness of tourist advertising to improve the competitiveness of destinations
Souza, Jackson de; Mendes-Filho, Luiz; Buhalis, Dimitrios - In: Tourism economics : the business and finance of tourism … 26 (2020) 6, pp. 1001-1020
Persistent link: https://www.econbiz.de/10012266271