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Strategisches Marketing : ein...
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Marketingmanagement
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2,780
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2,773
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2,527
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1,938
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1,924
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1,851
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1,703
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1,588
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1,544
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1,192
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Kotler, Philip
123
Bruhn, Manfred
105
Homburg, Christian
79
Meffert, Heribert
77
Pepels, Werner
58
Keller, Kevin Lane
45
Verboven, Frank
45
Bauer, Hans H.
43
Sheth, Jagdish N.
41
Kirchgeorg, Manfred
40
Tomczak, Torsten
40
Kumar, V.
38
Backhaus, Klaus
36
Esch, Franz-Rudolf
35
Wiedmann, Klaus-Peter
34
Kleinaltenkamp, Michael
33
Albers, Sönke
32
Kitchen, Philip J.
32
Huber, Frank
30
Piercy, Nigel
29
Vrontis, Demetris
29
Berndt, Ralph
27
Burmann, Christoph
27
Kerin, Roger A.
27
Peter, Jerome Paul
27
Herrmann, Andreas
26
Diller, Hermann
25
Kuß, Alfred
25
McDonald, Malcolm
25
O'Cass, Aron
25
Reinecke, Sven
25
Fritz, Wolfgang
24
Melewar, T. C.
24
Belz, Christian
23
Knittel, Christopher R.
23
Pelsmacker, Patrick de
23
Ahlert, Dieter
22
Balmer, John M. T.
22
Fantapié Altobelli, Claudia
22
Hinson, Robert
22
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Springer Fachmedien Wiesbaden
63
American Marketing Association
59
National Bureau of Economic Research
36
Books on Demand GmbH <Norderstedt>
18
European Society for Opinion and Marketing Research
18
OECD
16
Fördergesellschaft Marketing an der Universität Augsburg
15
IGI Global
13
Verlag Dr. Kovač
12
Verlag Franz Vahlen
12
Haufe-Lexware GmbH & Co. KG
9
De Gruyter Oldenbourg
8
Duncker & Humblot
8
Fachhochschule Reutlingen / European School of Business
8
Harvard Graduate School of Business Administration
8
Chartered Institute of Marketing
7
Information Resources Management Association
7
NetLibrary, Inc
7
UVK Verlagsgesellschaft mbH
7
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
7
AMACOM
6
American Management Association
6
Edward Elgar Publishing
6
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
Uni-Taschenbücher GmbH
6
Wiley-VCH
6
Campus Verlag
5
Center of Market Oriented Product and Production Management
5
DePaul University / College of Commerce
5
Economist Intelligence Unit <London>
5
Erasmus Research Institute of Management
5
Europäische Kommission
5
Berliner Wissenschafts-Verlag
4
Erich-Schmidt-Verlag
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
Gesellschaft Entwicklung, Konstruktion, Vertrieb
4
INSEAD
4
Internationales Arbeitsamt
4
Macquarie University / Department of Economics
4
Pearson Studium
4
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Journal of business research : JBR
326
Industrial marketing management : the international journal for industrial and high-tech firms
250
SpringerLink / Bücher
208
Journal of strategic marketing
196
Europäische Hochschulschriften / 5
141
European journal of marketing : EJM
132
Journal of marketing management : MM
122
Journal of the Academy of Marketing Science
115
The journal of business & industrial marketing
108
Journal of marketing communications
106
Journal of marketing
100
Marketing intelligence & planning
89
Gabler Edition Wissenschaft
87
Journal of retailing and consumer services
80
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
73
Springer eBook Collection
71
European Journal of Marketing
69
Management science : journal of the Institute for Operations Research and the Management Sciences
68
Marketing Intelligence & Planning
68
The journal of brand management : an international journal
61
Lehrbuch
59
Jahrbuch der Absatz- und Verbrauchsforschung
50
Business horizons
48
Journal of advertising research
48
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of business economics : JBE
45
Journal of global marketing
45
Marketing : ZFP ; journal of research and management
45
International journal of technology marketing : IJTMkt
43
Springer eBook Collection / Business and Economics
43
Working paper / National Bureau of Economic Research, Inc.
43
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
42
The journal of product & brand management
42
Journal of marketing research : JMR
41
Psychology & marketing
40
Marketing letters : a journal of research in marketing
39
AMS review : official publication of the Academy of Marketing Science
38
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ECONIS (ZBW)
18,424
USB Cologne (EcoSocSci)
696
Other ZBW resources
250
RePEc
61
EconStor
32
BASE
6
USB Cologne (business full texts)
5
ArchiDok
3
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11
Die effektive Anwendung von Marketing Mix und Markenmanagement : erläutert am erfolgreichen Beispiel der BMW Group
Doll, A.
;
Ikossipentaki, E.
- In:
Fallstudien zum internationalen Management, …
,
(pp. 25-46)
.
2013
Persistent link: https://www.econbiz.de/10010126703
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12
High-tech marketing communication in the automotive industry : a content analysis of print advertisements
Baccarella, Christian V.
;
Scheiner, Christian Willi
; …
- In:
International journal of business environment : IJBE
6
(
2014
)
4
,
pp. 395-410
Persistent link: https://www.econbiz.de/10010492064
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13
The social construction of the market for electric cars in France : politics coming to the aid of economics
Villareal, Axel
- In:
International journal of automotive technology and …
11
(
2011
)
4
,
pp. 326-339
Persistent link: https://www.econbiz.de/10009512966
Saved in:
14
Multikanalsysteme in der Automobildistribution : konzeptionelle Grundlagen und empirische Befunde
Smend, Percy
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002165068
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15
Die Marketingorientierung der Automobilwirtschaft im Rahmen der Markterschließung in den neuen Bundesländern : eine quantitative Konzeption zur Identifikation und Bewertung von Mar...
Busch, Stefan Andreas
-
1999
Persistent link: https://www.econbiz.de/10001472937
Saved in:
16
Marketing strategy of BMW in Japan : the keys to success in Japanese market
Huang, Lin
- In:
Management Japan : the magazine of intern. business
25
(
1992
)
1
,
pp. 27-31
Persistent link: https://www.econbiz.de/10001123620
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17
Wertesystem-Segmentierung im Automobilbereich : Ergebnisse einer empirischen Studie
Gaus, Hansjörg
-
1996
Persistent link: https://www.econbiz.de/10000946208
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18
The strategic orientation of marketing planning by franchised motor dealers : a pilot study
Boshoff, C.
- In:
South African journal of business management
19
(
1988
)
2
,
pp. 57-62
Persistent link: https://www.econbiz.de/10001048866
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19
Handlungsalternativen für die strategische Positionierung von Autohäusern
Meinig, Wolfgang
- In:
Strategien für nationale und internationale Märkte : …
,
(pp. 87-111)
.
1994
Persistent link: https://www.econbiz.de/10001284818
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20
Strategische Erfolgsforschung und Erfolgsgestaltung im Automobilhandel
Ahlert, Dieter
- In:
Wertschöpfungskette Automobilwirtschaft : Zulieferer - …
,
(pp. 277-308)
.
1994
Persistent link: https://www.econbiz.de/10001284894
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