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Managing marketing resources : the consultant and the SME
Bathgate, Ian K. - In: Entrepreneurship marketing : principles and practice of …, (pp. 397-417). 2011
Persistent link: https://www.econbiz.de/10008822509
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Entrepreneurship marketing research and SMEs
Rugimbana, Robert; Shambare, Richard; Shambare, Maria - In: Entrepreneurship marketing : principles and practice of …, (pp. 96-107). 2011
Persistent link: https://www.econbiz.de/10008822548
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Understanding consumers in entrepreneurship marketing
Madichie, Nnamdi O. - In: Entrepreneurship marketing : principles and practice of …, (pp. 79-95). 2011
Persistent link: https://www.econbiz.de/10008822549
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The entrepreneurship marketing environment
Gbadamosi, Ayantunji - In: Entrepreneurship marketing : principles and practice of …, (pp. 55-78). 2011
Persistent link: https://www.econbiz.de/10008822550
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The role and relevance model of marketing in SMEs
Simpson, Mike; Taylor, Nick; Padmore, Jo - In: Entrepreneurship marketing : principles and practice of …, (pp. 30-44). 2011
Persistent link: https://www.econbiz.de/10008822552
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Entrepreneurship marketing
Hinson, Robert - In: Entrepreneurship marketing : principles and practice of …, (pp. 13-29). 2011
Persistent link: https://www.econbiz.de/10008822553
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Marketing in SMEs : an introduction
Simpson, Mike; Taylor, Nick; Padmore, Jo - In: Entrepreneurship marketing : principles and practice of …, (pp. 1-12). 2011
Persistent link: https://www.econbiz.de/10008822555
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Marketing : die interne Positionierung zählt
Müller, Wendelin - In: Die Stars im Mittelstand : Führung und Umsetzung …, (pp. 169-180). 2007
Persistent link: https://www.econbiz.de/10003586889
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Entrepreneurial marketing and university education
Hills, Gerald E.; Hultman, Claes M.; Miles, Morgan P. - 2007
Persistent link: https://www.econbiz.de/10003691984
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Marketing without advertising
Phillips, Michael; Rasberry, Salli - 2008 - 6. ed.
Persistent link: https://www.econbiz.de/10003597325