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The next frontier of the pricing profession

Mitchell, Kevin - In: Innovation in pricing : contemporary theories and best …, (pp. 403-409). 2013

Persistent link: https://www.econbiz.de/10009628006

Ticketing im Sport

Chatrath, Stefan - In: Marketing im Sport : Grundlagen und Trends des modernen …, (pp. 147-173). 2013

Persistent link: https://www.econbiz.de/10009705020

Preispolitik im Internet

Fritz, Wolfgang - 2000

Konsequenzen für die Preisentscheidungen der Unternehmen skizziert. Es zeigt sich, daß das Preismanagement digitaler Produkte im …

Persistent link: https://www.econbiz.de/10009413767

Pay what you want as a marketing strategy in monopolistic and competitive markets

Schmidt, Klaus M.; Spann, Martin; Zeithammer, Robert - 2012

Pay What You Want (PWYW) can be an attractive marketing strategy to price discriminate between fair-minded and selfish customers, to fully penetrate a market without giving away the product for free, and to undercut competitors that use posted prices. We report on laboratory experiments that...

Persistent link: https://www.econbiz.de/10009720589

Branding decisions for retailers' private labels

Amrouche, Nawel; Ben Rhouma, Tarek; Zaccour, Georges - In: Journal of marketing channels : ... distribution … 21 (2014) 2, pp. 100-115

Persistent link: https://www.econbiz.de/10010362476

Pricing and market segmentation using opaque selling mechanisms

Anderson, Chris K.; Xie, Xiaoqing - In: European journal of operational research : EJOR 233 (2014) 1, pp. 263-272

Persistent link: https://www.econbiz.de/10010225249

Price promotions in emerging markets

Mathur, Sameer; Sinitsyn, Maxim - In: International journal of industrial organization 31 (2013) 5, pp. 404-416

Persistent link: https://www.econbiz.de/10010247680

A comparison of the effectiveness of e-mail coupons and mobile text message coupons for digital products

Reichhart, Philipp; Pescher, Christian; Spann, Martin - In: Electronic markets : the international journal on … 23 (2013) 3, pp. 217-225

Persistent link: https://www.econbiz.de/10010195502

Conceptually meeting expectations of Generation Y by building personalised-customised hybrid bundles to target action sports consumers

Parris, Denise Linda - In: International journal of revenue management : IJRM 7 (2013) 2, pp. 138-154

Persistent link: https://www.econbiz.de/10009791534

The strategic value of high-cost customers

Subramanian, Upender; Raju, Jagmohan Singh; Zhang, Z. John - In: Management science : journal of the Institute for … 60 (2014) 2, pp. 494-507

Persistent link: https://www.econbiz.de/10010258777