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Dienstleistungs-Relaunch : Charakteristika und Maßnahmen

Schwill, Jürgen - In: Praxishandbuch Relaunch : Potenziale vorhandener Marken …, (pp. 251-283). 2013

Persistent link: https://www.econbiz.de/10011447469

Value Selling : Kundennutzen sichtbar machen, Interaktion gestalten, Wertschöpfung optimieren

Belz, Christian; Dannenberg, Holger; Redemann, Marcus; … - 2016

Persistent link: https://www.econbiz.de/10011405933

Private labels ain't bona fide! : perceived authenticity and willingness to pay a price premium for national brands over private labels

Kadirov, Djavlonbek - In: Journal of marketing management : MM 31 (2015) 17/18, pp. 1773-1798

Persistent link: https://www.econbiz.de/10011406191

The effect of product innovation, promotion, and price on consumer switching to private labels

Abril Barrie, Carmen; Sanchez-Soriano, Joaquin; … - In: Journal of marketing channels : ... distribution … 22 (2015) 3, pp. 192-201

Persistent link: https://www.econbiz.de/10011386714

Impact of product differentiation, marketing investments and brand equity on pricing strategies : a brand level investigation

St. Davčik, Nebojša; Sharma, Piyush - In: European journal of marketing : EJM 49 (2015) 5/6, pp. 760-781

Persistent link: https://www.econbiz.de/10011298085

Manage for profit, not for share : a guide to greater profitability in highly contested markets

Simon, Hermann; Bilstein, Frank F.; Luby, Frank - 2006

Choose profit over market share -- Learn to compete peacefully -- Change the way you form your assumptions -- Use internal data to find profit opportunities -- Uncover preferences and willingness to pay -- Optimize your marketing mix to capture the highest additional profit -- Raise your prices...