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Comparative price advertising:...
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Consumer behaviour
73
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Beziehungsmarketing
28
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21
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Grewal, Dhruv
329
Roggeveen, Anne L.
60
Levy, Michael
49
Nordfält, Jens
25
Sharma, Arun
19
Iyer, Gopalkrishnan R.
18
Compeau, Larry D.
17
Guha, Abhijit
16
Puccinelli, Nancy
16
Wetzels, Martin
15
Puccinelli, Nancy M.
13
Roggeveen, Anne
13
Ruyter, Ko de
13
Marmorstein, Howard
11
Motyka, Scott
11
Voss, Glenn B.
11
Ailawadi, Kusum L.
9
Biswas, Abhijit
9
Krishnan, R.
9
Palmatier, Robert W.
9
Chandrashekaran, Rajesh
8
Dant, Rajiv P.
8
Gauri, Dinesh Kumar
8
Parasuraman, A.
8
Ahlbom, Carl-Philip
7
Ma, Yu
7
Monroe, Kent B.
7
Noble, Stephanie M.
7
Baker, Julie
6
Dutta, Sujay
6
Gotlieb, Jerry
6
Herhausen, Dennis
6
Lindsey-Mullikin, Joan
6
Mehrotra, Anuj
6
Schweiger, Elisa B.
6
Seiders, Kathleen
6
Tsiros, Michael
6
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5
Beitelspacher, Lauren Skinner
5
Godfrey, Andrea L.
5
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Journal of retailing
77
Journal of the Academy of Marketing Science
38
Journal of marketing
24
Journal of business research : JBR
16
MSI reports : working paper series
14
Journal of Product & Brand Management
12
Journal of consumer research : JCR ; an interdisciplinary bimonthly
11
Journal of Business Research
9
Journal of Consumer Research
8
Journal of marketing research
6
Psychology & marketing
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
The journal of product & brand management
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Data envelopment analysis : a handbook of empirical studies and applications
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of Consumer Marketing
3
Journal of consumer affairs : official publication of the American Council on Consumer Interests
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing education : JME
3
Journal of marketing management : MM
3
Journal of marketing research : JMR
3
Entrepreneurship, theory and practice : ET & P
2
Journal of advertising
2
Journal of public policy & marketing
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2
Journal of service research : JSR
2
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Retailing in the 21st century : current and future trends
2
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Customer relationship management in electronic markets
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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Emerald insight
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Fundamentals of marketing research ; Vol. 3
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ECONIS (ZBW)
186
OLC EcoSci
95
BASE
17
RePEc
17
Other ZBW resources
14
USB Cologne (EcoSocSci)
4
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1
Expressing and defining self and relationships through everyday shopping experiences
Compeau, Larry D.
;
Monroe, Kent B.
;
Grewal, Dhruv
; …
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1035-1042
Persistent link: https://www.econbiz.de/10011440075
Saved in:
2
Editorial: Retail value-based pricing strategies : new times, new technologies, new consumers
Grewal, Dhruv
;
Roggeveen, Anne L.
;
Compeau, Larry D.
; …
- In:
Journal of retailing
88
(
2012
)
1
,
pp. 1-6
Persistent link: https://www.econbiz.de/10009513177
Saved in:
3
Evolving pricing practices : the role of new business models
Grewal, Dhruv
;
Roggeveen, Anne L.
;
Compeau, Larry D.
; …
- In:
The journal of product & brand management
20
(
2011
)
7
,
pp. 510-513
Persistent link: https://www.econbiz.de/10010217470
Saved in:
4
Bits, Briefs and Applications - Consumers' Interpretations of the Semantic Phrases Found in Reference Price Advertisements
Compeau, Larry D.
;
Lindsey-Mullikin, Joan
;
Grewal, Dhruv
; …
- In:
Journal of consumer affairs : official publication of …
38
(
2004
)
1
,
pp. 178-187
Persistent link: https://www.econbiz.de/10006164869
Saved in:
5
Bits, Briefs, and Applications - Comparative Price Advertising: Believe It or Not
Compeau, Larry D.
;
Grewal, Dhruv
;
Chandrashekaran, Rajesh
- In:
Journal of consumer affairs : official publication of …
36
(
2002
)
2
,
pp. 284-294
Persistent link: https://www.econbiz.de/10006172277
Saved in:
6
Role of Prior Affect and Sensory Cues on Consumers' Affective and Cognitive Responses and Overall Perceptions of Quality
Compeau, Larry D.
;
Grewal, Dhruv
;
Monroe, Kent B.
- In:
Journal of business research : JBR
42
(
1998
)
3
,
pp. 295-308
Persistent link: https://www.econbiz.de/10006733302
Saved in:
7
Comparative Price Advertising: An Integrative Review
Compeau, Larry D.
;
Grewal, Dhruv
- In:
Journal of public policy & marketing : JPP & M ; an …
17
(
1998
)
2
,
pp. 257-273
Persistent link: https://www.econbiz.de/10007059974
Saved in:
8
A Model of the Influence of Marketing Objectives on Pricing Strategies in International Countertrade
Paun, Dorothy A.
;
Compeau, Larry D.
;
Grewal, Dhruv
- In:
Journal of public policy & marketing : JPP & M ; an …
16
(
1997
)
1
,
pp. 69-82
Persistent link: https://www.econbiz.de/10007069711
Saved in:
9
Adjudicating Claims of Deceptive Advertised Reference Prices: The Use of Empirical Evidence
Compeau, Larry D.
;
Grewal, Dhruv
;
Grewal, Diana S.
- In:
Journal of public policy & marketing : JPP & M ; an …
13
(
1994
)
2
,
pp. 312-318
Persistent link: https://www.econbiz.de/10007091653
Saved in:
10
Retail Value-Based Pricing Strategies: New Times, New Technologies, New Consumers
Grewal, Dhruv
;
Roggeveen, Anne L.
;
Compeau, Larry D.
; …
- In:
Journal of retailing
88
(
2012
)
1
,
pp. 1-7
Persistent link: https://www.econbiz.de/10009830507
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