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Advertising and publicity : an...
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Consumer behaviour
11
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11
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Putrevu, Sanjay
41
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32
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5
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5
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4
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3
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3
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3
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Journal of current issues and research in advertising : JCIRA
9
Journal of business research : JBR
8
Journal of advertising : official publication of the American Academy of Advertising
7
Psychology & marketing
4
Journal of Business Research
3
The journal of business & industrial marketing
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International journal of advertising : the quarterly review of marketing communications
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Journal of Business & Industrial Marketing
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1
Cultural influences on cross-border vacationing
Lord, Kenneth R.
;
Putrevu, Sanjay
;
Shi, Yizheng
- In:
Journal of business research : JBR
61
(
2008
)
3
,
pp. 183-190
Persistent link: https://www.econbiz.de/10003717175
Saved in:
2
Informational and transformational responses to celebrity endorsements
Lord, Kenneth R.
;
Putrevu, Sanjay
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10003862200
Saved in:
3
Corporate social and environmental responsibility in services : will consumers pay for it?
Parsa, H. G.
;
Lord, Kenneth R.
;
Putrevu, Sanjay
; …
- In:
Journal of retailing and consumer services
22
(
2015
),
pp. 250-260
Persistent link: https://www.econbiz.de/10010469036
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4
Ethnic influences on attractiveness and trustworthiness perceptions of celebrity endorsers
Lord, Kenneth R.
;
Putrevu, Sanjay
;
Collins, Alice Ford
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 489-505
Persistent link: https://www.econbiz.de/10012200276
Saved in:
5
Advertising and publicity: An information processing perspective
Lord, Kenneth R.
;
Putrevu, Sanjay
- In:
Journal of Economic Psychology
14
(
1993
)
1
,
pp. 57-84
Persistent link: https://www.econbiz.de/10005383450
Saved in:
6
Cultural influences on cross-border vacationing
Lord, Kenneth R.
;
Putrevu, Sanjay
;
Shi, Yi Zheng
- In:
Journal of business research : JBR
61
(
2008
)
3
,
pp. 183-190
Persistent link: https://www.econbiz.de/10007905956
Saved in:
7
Acceptance of Recycling Appeals: The Moderating Role of Perceived Consumer Effectiveness
Lord, Kenneth R.
;
Putrevu, Sanjay
- In:
Journal of marketing management : MM
14
(
1998
)
6
,
pp. 581-590
Persistent link: https://www.econbiz.de/10006992167
Saved in:
8
Consumer Responses to Complex Advertisements: The Moderating Role of Need for Cognition, Knowledge, and Gender
Putrevu, Sanjay
;
Tan, Joni
;
Lord, Kenneth R.
- In:
Journal of current issues and research in advertising : …
26
(
2004
)
1
,
pp. 9-24
Persistent link: https://www.econbiz.de/10008117186
Saved in:
9
Processing Internet Communications: A Motivation, Opportunity and Ability Framework
Putrevu, Sanjay
;
Lord, Kenneth R.
- In:
Journal of current issues and research in advertising : …
25
(
2003
)
1
,
pp. 45-60
Persistent link: https://www.econbiz.de/10008118232
Saved in:
10
Communicating in Print: A Comparison of Consumer Responses to Different Promotional Formats
Lord, Kenneth R.
;
Putrevu, Sanjay
- In:
Journal of current issues and research in advertising : …
20
(
1998
)
2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10008121513
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