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The competition between private label and national brand through the signal of Euro-leaf
Schena, Rosamartina; Morrone, Domenico; Russo, Angeloantonio - In: Business strategy and the environment 32 (2023) 8, pp. 6169-6181
Persistent link: https://www.econbiz.de/10014466924
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C2M strategies on an e-commerce platform under brand competition
Lyu, Gaoyan; Hu, Huaqing; Zhuang, Guomian; Xi, Chenyang - In: Transportation research / E : an international journal 177 (2023), pp. 1-24
Persistent link: https://www.econbiz.de/10014419309
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Understanding the role of anticipated loss and gain during consumer competition : the moderation of purchase importance and prior brand attitude
Kim, Dongyoup; Park, Jungkun; Le, Hoang T. P. M.; Choi, … - In: International journal of retail and distribution management 50 (2022) 10, pp. 1302-1318
Persistent link: https://www.econbiz.de/10013407350
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Branded websites and marketplace selling : competing during COVID-19
Loginova, Oksana - In: Journal of economic behavior & organization : JEBO 203 (2022), pp. 577-592
Persistent link: https://www.econbiz.de/10014228171
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Understanding Competition between Retailers and Manufacturers : An Integrated Analysis of Store Brand and National Brand Deal Usage
Ailawadi, Kusum L.; Gedenk, Karen; Neslin, Scott - 2003
plays an important role in determining both behaviors. Among economic factors, the most important driver of store brand … usage is perceived quality, and the most important driver of national brand deal usage is perceived savings. We also find a … negative intrinsic relationship between store brand and national brand deal usage. Overall, our results suggest a competitive …
Persistent link: https://www.econbiz.de/10014085354
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Branding in a competitive marketplace
Baisya, Rajat K. - 2013
Branding in a Competitive Marketplace discusses core issues in brand management-the concept of brand, its value, and … its strategic management. It also covers brand extension, brand positioning, brand acquisition, and brand valuation and …
Persistent link: https://www.econbiz.de/10012689944
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A niche share approach for assessing brand performance and identifying competitive groups
Milne, George R.; Mason, Charlotte H. - 1994
Persistent link: https://www.econbiz.de/10000890131
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Private labels, brands, and competition policy : the changing landscape of retail competition
Ezrachi, Ariel (ed.); Bernitz, Ulf (ed.) - 2009 - 1. publ.
Persistent link: https://www.econbiz.de/10003763769
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Feedback Stackelberg equilibrium strategies when the private label competes with the national brand
Amrouche, Nawel; Martín Herrán, Guiomar; Zaccour, Georges - 2008
Persistent link: https://www.econbiz.de/10003786967
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Estimation of the effects of new brands on incumbentsṕrofits and consumer welfare : the U.S. processed cheese market case
Kim, Donghun - In: Review of industrial organization : RIO 25 (2004) 3, pp. 275-293
Persistent link: https://www.econbiz.de/10002504730