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Consumer behaviour and sales forecast accuracy : what's going on and how should revenue managers respond?
Currie, Christine S. M.; Rowley, Ian T. - In: Journal of revenue and pricing management 9 (2010) 4, pp. 374-376
Persistent link: https://www.econbiz.de/10008646955
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Quality issues in online research
Sparrow, Nick - In: Journal of advertising research 47 (2007) 2, pp. 179-192
Persistent link: https://www.econbiz.de/10003611567
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Drinking habits - UK
In: Consumer goods Europe (2008) 544
Persistent link: https://www.econbiz.de/10003697723
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CAQDAS: a supplementary tool for qualitative market research
Rettie, Ruth; Robinson, Helen; Radke, Anja; Ye, Xiajiao - In: Qualitative market research : an international journal 11 (2008) 1, pp. 76-88
Persistent link: https://www.econbiz.de/10003698917
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"Culture" and the limits of innovation in marketing: Ernest Dichter, motivation studies and psychoanalytic consumer research in Great Britain, 1950s-1970s
Schwarzkopf, Stefan - In: Management & organizational history : MOH 2 (2007) 3, pp. 219-236
Persistent link: https://www.econbiz.de/10003687652
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Understanding price dispersion in the airline industry: capacity constraints and consumer heterogeneity
Bilotkach, Volodymyr - In: Advances in airline economics : competition policy and …, (pp. 329-345). 2006
Persistent link: https://www.econbiz.de/10003383068
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Social grading in Census
Meier, Erhard; Moy, Corrine - 2007
Persistent link: https://www.econbiz.de/10003538878
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Exploring phenomenological research : pre-testing focus group techniques with young people
Kenyon, Alexandra J. - 2007
Persistent link: https://www.econbiz.de/10003539119
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Can online polls produce accurate findings?
Kellner, Peter - 2007
Persistent link: https://www.econbiz.de/10003539148