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L' industria della fiction audiovisiva : evoluzione e concorrenza allargata
Siano, Alfonso - 1993
Persistent link: https://www.econbiz.de/10000913048
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A comparative analysis between US and Italian food companies on stakeholder realtionship via websites
Siano, Alfonso (contributor); Siglioccolo, Mario (contributor) - In: International journal of electronic customer … 4 (2010) 2, pp. 180-195
Persistent link: https://www.econbiz.de/10003974043
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Financial resources and corporate reputation : toward common management principles for managing corporate reputation
Siano, Alfonso; Kitchen, Philip J.; Confetto, Maria Giovanna - In: Corporate communications : an international journal 15 (2010) 1, pp. 68-82
Persistent link: https://www.econbiz.de/10003943662
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Exploring the role of online consumer empowerment in reputation building : research questions hypotheses
Siano, Alfonso; Vollero, Agostino; Palazzo, Maria - In: The journal of brand management : an international journal 19 (2011/12) 1, pp. 57-71
Persistent link: https://www.econbiz.de/10009373375
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Cultural perspectives on advertising perceptions and brand trustworthiness
Danbury, Annie; Palazzo, Maria; Mortimer, Kathleen; … - In: Analyzing the cultural diversity of consumers in the …, (pp. 207-226). 2015
Persistent link: https://www.econbiz.de/10011396929
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Tetra Pal Italy's ingredient branding : an exploratory case of strategic communication
Siano, Alfonso; Palazzo, Maria - In: Journal of communication management : an international … 19 (2015) 1, pp. 102-116
Persistent link: https://www.econbiz.de/10010531057
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Corporate communication management : a framework based on decision-making with reference to communication resources
Siano, Alfonso; Vollero, Agostino; Confetto, Maria Giovanna - In: Journal of marketing communications 19 (2013) 3, pp. 151-167
Persistent link: https://www.econbiz.de/10009774225
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Internationalization and innovation as resources for SME growth in foreign markets : a focus on textile and clothing firms in the Campania region
Zucchella, Antonella; Siano, Alfonso - In: International studies of management and organization 44 (2014) 1, pp. 21-41
Persistent link: https://www.econbiz.de/10010357918
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Museum communication : towards a framework for resource-holder relations management
Siano, Alfonso; Siglioccolo, Mario; Tuccillo, Carmela; … - In: Handbook of research on management of cultural products …, (pp. 151-179). 2014
Persistent link: https://www.econbiz.de/10010348386
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The relationships between cultural institutions and companies : from donations to strategic partnerships
Siano, Alfonso; Siglioccolo, Mario; Tuccillo, Carmela; … - In: Handbook of research on management of cultural products …, (pp. 126-150). 2014
Persistent link: https://www.econbiz.de/10010348388