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Kundenpotentialanalyse im Kundenstamm von Unternehmen
Schulz, Bernhard - 1995
Persistent link: https://www.econbiz.de/10000914655
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Produktivitätssteuerung in Marketing und Vertrieb
Homburg, Christian - 1994
Persistent link: https://www.econbiz.de/10000922665
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Marketing strategy : a customer-driven approach
Schnaars, Steven P. - 1991
Persistent link: https://www.econbiz.de/10000817981
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Culture Encounter und komplementäres Marketing
Brune, Guido - 1991
Persistent link: https://www.econbiz.de/10000825228
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Motivation research and marketing management
Newman, Joseph William - 1957
Persistent link: https://www.econbiz.de/10000674516
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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
Fürderer, Ralph (ed.); Herrmann, Andreas (contributor);  … - 1999
Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement...
Persistent link: https://www.econbiz.de/10000682179
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Marketing and customer behaviour
Jenkins, John R. G. - 1972
Persistent link: https://www.econbiz.de/10000666881
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Consumers and the market
Reid, Margaret Gilpin - 1942 - 3. ed.
Persistent link: https://www.econbiz.de/10000627500