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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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31
Advertising Challenges: A Strategic Framework and Current Review
Petty, Ross D.
;
Kopp, Robert J.
- In:
Journal of advertising research
35
(
1995
)
2
,
pp. 41-55
Persistent link: https://www.econbiz.de/10006534059
Saved in:
32
Pet Peeves: Trademark Law and the Consumer Enjoyment of Brand Pet Parodies
PETTY, ROSS D.
- In:
Journal of consumer affairs : official publication of …
42
(
2008
)
3
,
pp. 461-471
Persistent link: https://www.econbiz.de/10008718811
Saved in:
33
Marketing tactics discouraging price search: Deception and competition
Lindsey-Mullikin, Joan
;
Petty, Ross D.
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 67-74
Persistent link: https://www.econbiz.de/10008769043
Saved in:
34
Taming the Obesity Beast: Children, Marketing, and Public Policy Considerations
Seiders, Kathleen
;
Petty, Ross D.
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
2
,
pp. 236-242
Persistent link: https://www.econbiz.de/10007865582
Saved in:
35
Special Issue on Marketing's Information Technology Revolution: Implications for Consumer Welfare and Economic Performance - Wireless Advertising Messaging: Legal Analysis and Publ...
Petty, Ross D.
- In:
Journal of public policy & marketing : JPP & M ; an …
22
(
2003
)
1
,
pp. 71-82
Persistent link: https://www.econbiz.de/10007032599
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36
Bringing Marketing Insights to Bear on Antitrust Policy and Competitive Conduct - Limiting Product Choice: Innovation, Market Evolution, and Antitrust
Petty, Ross D.
- In:
Journal of public policy & marketing : JPP & M ; an …
21
(
2002
)
2
,
pp. 269-274
Persistent link: https://www.econbiz.de/10007035343
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37
Legal Developments - The European Union's Consumer Guarantees Directive
Hamilton, Jennifer
;
Petty, Ross D.
- In:
Journal of public policy & marketing : JPP & M ; an …
20
(
2001
)
2
,
pp. 289-296
Persistent link: https://www.econbiz.de/10007040599
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38
Special Issue on Privacy and Ethical Issues in Database-Interactive Marketing and Public Policy - Marketing Without Consent: Consumer Choice and Costs, Privacy, and Public Policy
Petty, Ross D.
- In:
Journal of public policy & marketing : JPP & M ; an …
19
(
2000
)
1
,
pp. 42-53
Persistent link: https://www.econbiz.de/10007050008
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39
Legal Developments - Tobacco Marketing Restrictions in the Multistate Attorneys General Settlement: Is This Good Public Policy?
Petty, Ross D.
- In:
Journal of public policy & marketing : JPP & M ; an …
18
(
1999
)
2
,
pp. 249-257
Persistent link: https://www.econbiz.de/10007053483
Saved in:
40
Advertising Law in the United States and European Union
Petty, Ross D.
- In:
Journal of public policy & marketing : JPP & M ; an …
16
(
1997
)
1
,
pp. 2-13
Persistent link: https://www.econbiz.de/10007069716
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