Narrow search
Showing 31 - 40 of 56
Cover Image
Advertising Challenges: A Strategic Framework and Current Review
Petty, Ross D.; Kopp, Robert J. - In: Journal of advertising research 35 (1995) 2, pp. 41-55
Persistent link: https://www.econbiz.de/10006534059
Cover Image
Pet Peeves: Trademark Law and the Consumer Enjoyment of Brand Pet Parodies
PETTY, ROSS D. - In: Journal of consumer affairs : official publication of … 42 (2008) 3, pp. 461-471
Persistent link: https://www.econbiz.de/10008718811
Cover Image
Marketing tactics discouraging price search: Deception and competition
Lindsey-Mullikin, Joan; Petty, Ross D. - In: Journal of business research : JBR 64 (2011) 1, pp. 67-74
Persistent link: https://www.econbiz.de/10008769043
Cover Image
Taming the Obesity Beast: Children, Marketing, and Public Policy Considerations
Seiders, Kathleen; Petty, Ross D. - In: Journal of public policy & marketing : JPP & M ; an … 26 (2007) 2, pp. 236-242
Persistent link: https://www.econbiz.de/10007865582
Cover Image
Special Issue on Marketing's Information Technology Revolution: Implications for Consumer Welfare and Economic Performance - Wireless Advertising Messaging: Legal Analysis and Publ...
Petty, Ross D. - In: Journal of public policy & marketing : JPP & M ; an … 22 (2003) 1, pp. 71-82
Persistent link: https://www.econbiz.de/10007032599
Cover Image
Bringing Marketing Insights to Bear on Antitrust Policy and Competitive Conduct - Limiting Product Choice: Innovation, Market Evolution, and Antitrust
Petty, Ross D. - In: Journal of public policy & marketing : JPP & M ; an … 21 (2002) 2, pp. 269-274
Persistent link: https://www.econbiz.de/10007035343
Cover Image
Legal Developments - The European Union's Consumer Guarantees Directive
Hamilton, Jennifer; Petty, Ross D. - In: Journal of public policy & marketing : JPP & M ; an … 20 (2001) 2, pp. 289-296
Persistent link: https://www.econbiz.de/10007040599
Cover Image
Special Issue on Privacy and Ethical Issues in Database-Interactive Marketing and Public Policy - Marketing Without Consent: Consumer Choice and Costs, Privacy, and Public Policy
Petty, Ross D. - In: Journal of public policy & marketing : JPP & M ; an … 19 (2000) 1, pp. 42-53
Persistent link: https://www.econbiz.de/10007050008
Cover Image
Legal Developments - Tobacco Marketing Restrictions in the Multistate Attorneys General Settlement: Is This Good Public Policy?
Petty, Ross D. - In: Journal of public policy & marketing : JPP & M ; an … 18 (1999) 2, pp. 249-257
Persistent link: https://www.econbiz.de/10007053483
Cover Image
Advertising Law in the United States and European Union
Petty, Ross D. - In: Journal of public policy & marketing : JPP & M ; an … 16 (1997) 1, pp. 2-13
Persistent link: https://www.econbiz.de/10007069716