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Sustainable marketing, equity, and economic growth: a resource-advantage, economic freedom approach
Hunt, Shelby D. - In: Journal of the Academy of Marketing Science 39 (2011) 1, pp. 7-21
Persistent link: https://www.econbiz.de/10008780886
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The Theory of Monopolistic Competition, Marketing's Intellectual History, and the Product Differentiation Versus Market Segmentation Controversy
Hunt, Shelby D. - In: Journal of macromarketing : examining the interactions … 31 (2011) 1, pp. 73-85
Persistent link: https://www.econbiz.de/10008848344
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On the Founding of the Journal of Macromarketing
Hunt, Shelby D. - In: Journal of macromarketing : examining the interactions … 31 (2011) 2, pp. 199-215
Persistent link: https://www.econbiz.de/10008999448
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Extranet Use and Building Relationship Capital in Interfirm Distribution Networks: The Role of Extranet Capability
Spralls, Samuel A.; Hunt, Shelby D.; Wilcox, James B. - In: Journal of retailing 87 (2011) 1, pp. 59-75
Persistent link: https://www.econbiz.de/10008889168
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Explaining alliance success: Competences, resources, relational factors, and resource-advantage theory
Wittmann, C. Michael; Hunt, Shelby D.; Arnett, Dennis B. - In: Industrial marketing management : the international … 38 (2009) 7, pp. 743-757
Persistent link: https://www.econbiz.de/10008894862
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Legends in marketing : a review of Shelby D. Hunt's volumes
Hunt, Shelby D.; Rinaldo, Shannon B. - In: Review of marketing research 8 (2011), pp. 43-85
Persistent link: https://www.econbiz.de/10009957656
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The General Theory of Marketing Ethics: A Revision and Three Questions
Hunt, Shelby D.; Vitell, Scott J. - In: Journal of macromarketing : examining the interactions … 26 (2006) 2, pp. 143-153
Persistent link: https://www.econbiz.de/10007386966
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The five stages of the macromarketing field of study : from raison d'etre to field of significant promise
Hunt, Shelby D.; Hass, Ashley; Manis, Kerry T. - In: Journal of macromarketing 41 (2021) 1, pp. 10-24
Persistent link: https://www.econbiz.de/10012485415
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The marketing discipline's troubled trajectory : the manifesto conversation, candidates for central focus, and prognosis for renewal
Hunt, Shelby D.; Madhavaram, Sreedhar; Hatfield, Hunter N. - In: AMS review : official publication of the Academy of … 12 (2022) 3/4, pp. 139-156
Persistent link: https://www.econbiz.de/10014225827
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Marketing as an emergent discipline : commentary on Shelby Hunt's final contribution to our field
Clark, Terry; Key, Thomas Martin; Azab, Carol - In: AMS review : official publication of the Academy of … 12 (2022) 3/4, pp. 157-161
Persistent link: https://www.econbiz.de/10014225828