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Folds in historical time and possible worlds for the marketing discipline : a commentary
Price, Linda L. - In: AMS review : official publication of the Academy of … 12 (2022) 3/4, pp. 162-167
Persistent link: https://www.econbiz.de/10014225829
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Resurrecting marketing : focus on the phenomena!
Nenonen, Suvi - In: AMS review : official publication of the Academy of … 12 (2022) 3/4, pp. 174-176
Persistent link: https://www.econbiz.de/10014225831
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A general theory of marketing : Conceivable, elusive, or illusive
Varadarajan, Rajan - In: AMS review : official publication of the Academy of … 12 (2022) 3/4, pp. 177-183
Persistent link: https://www.econbiz.de/10014225833
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Continuing the manifesto conversation : toward building a renewal capability for the marketing discipline
Madhavaram, Sreedhar; Hatfield, Hunter N. - In: AMS review : official publication of the Academy of … 12 (2022) 3/4, pp. 188-195
Persistent link: https://www.econbiz.de/10014225837
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Commentary on Shelby Hunt's "The theoretical foundations of strategic marketing and marketing strategy : foundational premises, R-A theory, three fundamental strategies, and societ...
Morgan, Neil A. - In: AMS review : official publication of the Academy of … 5 (2015) 3/4, pp. 91-97
Persistent link: https://www.econbiz.de/10011429342