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Marketing theory : foundations, controversy, strategy, resource-advantage theory

Hunt, Shelby D. - 2010

Persistent link: https://www.econbiz.de/10003836176

On the intersection of marketing history and marketing theory

Hunt, Shelby D. - In: Marketing theory 11 (2011) 4, pp. 483-489

Persistent link: https://www.econbiz.de/10009419180

The evolution of the resource-advantage theory : six events, six realizations, six contributions

Hunt, Shelby D. - In: Journal of historical research in marketing 4 (2012) 1, pp. 7-29

Persistent link: https://www.econbiz.de/10009506467

Sustainable marketing, equity, and economic growth : a resource-advantage, economic freedom approach

Hunt, Shelby D. - In: Journal of the Academy of Marketing Science 39 (2011) 1, pp. 7-20

Persistent link: https://www.econbiz.de/10008909613

The theory of monopolistic competition, marketing’s intellectual history, and the product differentiation versus market segmentation controversy

Hunt, Shelby D. - In: Journal of macromarketing : examining the interactions … 31 (2011) 1, pp. 73-84

Persistent link: https://www.econbiz.de/10008935193

Understanding the drivers of economic growth : grounding endogenous economic growth models in resource-advantage theory

Hunt, Shelby D. - In: Contemporary economics 6 (2012) 4, pp. 4-6

Foss (2012) provides an informed and informative comment on my article “Trust, Personal Moral Codes, and the Resource-Advantage Theory of Competition: Explaining Productivity, Economic Growth, and Wealth Creation” (Hunt, 2012). In general, his comment is highly supportive of both the theory...

Persistent link: https://www.econbiz.de/10009767593

Trust, personal moral codes, and the resource-advantage theory of competition : explaining productivity, economic growth, and wealth creation

Hunt, Shelby D. - In: Contemporary economics 6 (2012) 2, pp. 4-19

Scholars agree that societal-level moral codes that promote social trust also promote wealth creation. However, what specific kinds of societal-level moral codes promote social trust? Also, by what specific kind of competitive process does social trust promote wealth creation? Because...

Persistent link: https://www.econbiz.de/10009767626

Toward the institutionalization of macromarketing : sustainable enterprise, sustainable marketing, sustainable development, and the sustainable society

Hunt, Shelby D. - In: Journal of macromarketing : examining the interactions … 32 (2012) 4, pp. 404-411

Persistent link: https://www.econbiz.de/10009692955

The inductive realist model of theory generation : explaining the development of a theory of marketing ethics

Hunt, Shelby D. - In: AMS review : official publication of the Academy of … 3 (2013) 2, pp. 61-73

Persistent link: https://www.econbiz.de/10009759946

A general theory of business marketing : R-A theory, Alderson, the ISBM framework, and the IMP theoretical structure

Hunt, Shelby D. - In: Industrial marketing management : the international … 42 (2013) 3, pp. 283-293

Persistent link: https://www.econbiz.de/10009766137