Isolates the importance of economic level and cultural level and cultural perceptions in influencing agency selection overseas by major US companies. Recounts that many study findings, relating particularly to the use of local or US‐based advertising agencies, are examined. Particular concern...

Summarizes the findings of a study enquiring into the pricing objectives of 85 large UK companies taken from the “Times Top 500 Companies”. Compares these results with North American studies. Suggests that long‐term profit goals predominate as determinants of pricing strategies.

Provides background to the current literature on buying intentions and describes some recent research on the subject. States traditional short‐term econometric forecasting models for durables generally represent expenditure as a function of disposable income, relative price, an index of...

Reports the findings of an investigation designed to discover how US organizations buying houses for US departmental stores operate. Investigates the perceptions of the US executive of British exporting in this area. Suggests that lessons can be learned in this area of exporting which can be...

Until the late 19th century, the controls on advertising in Britain and the US depended on complying with laws relating to defamation and on the ethical values of advertisers and media proprietors. During the 20th century, concerns about public safety from dangerous products or services,...

Commercial self‐interest and patriotism came together in various parts of the American business scene during the Second World War. The history of the pressures on advertisers from Government and from the physical shortages which warfare entailed had a sharp focus in the history of public...

The use of direct mail in American political campaigns is examined. Direct mail has the capacity to attract and retain the loyalty of targeted groups, more so than other mediums. The planning of a direct mail campaign and deficiencies in current direct mail strategies are also examined.

The history of advertising seems destined to be very negative in its judgement about its social and cultural consequences. The regrets and fears of many prominent scholars about the commercialisation and marketisation of cultures are summarised. A method for measuring and monitoring the cultural...