Agency selection in international advertising
Year of publication: |
1972
|
---|---|
Authors: | Donnelly, James ; Ryans, John |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 6.1972, 3, p. 211-216
|
Publisher: |
MCB UP Ltd |
Subject: | International trade | Agencies | Advertising agencies | USA | International marketing |
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