Narrow search
Showing 61 - 70 of 232
Cover Image
Private equity in emerging markets : yesterday, today, and tomorrow
Lerner, Joshua; Ledbetter, Jake; Speen, Andrew; Leamon, Ann - In: The journal of private equity 19 (2015/2016) 3, pp. 8-20
Persistent link: https://www.econbiz.de/10011502804
Cover Image
How does celebrity meaning transfer? : investigating the process of meaning transfer with celebrity affiliates and mature brands
Miller, Felicia M.; Allen, Chris T. - In: Journal of consumer psychology : JCP : the official … 22 (2012) 3, pp. 443-452
Persistent link: https://www.econbiz.de/10009580737
Cover Image
Bibliography
Stoneman, Colin; Allen, Chris - In: Zimbabwe's inheritance, (pp. 220-227). 1981
Persistent link: https://www.econbiz.de/10002869140
Cover Image
Advertising and integrated brand promotion
O'Guinn, Thomas C.; Allen, Chris T.; Semenik, Richard J. - 2006 - 4. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10002493740
Cover Image
Advertising and integrated brand promotion
O'Guinn, Thomas C.; Allen, Chris T.; Semenik, Richard J. - 2003 - 3. ed.
Persistent link: https://www.econbiz.de/10001639718
Cover Image
Durch Zuhören motivieren
Stengel, James R.; Dixon, Andrea L.; Allen, Chris T. - In: Harvard-Business-Manager : das Wissen der Besten 26 (2004), pp. 44-57
Persistent link: https://www.econbiz.de/10001900532
Cover Image
Consumers' attitudes about energy conservation in Sweden, Canada, and the United States, with implications for policymakers
Allen, Chris T. - In: Journal of marketing & public policy : JM & PP ; an … 1 (1982), pp. 57-67
Persistent link: https://www.econbiz.de/10001103737
Cover Image
Attitude toward the ad : an assessment of diverse measurement indices under different processing "sets"
Madden, Thomas Justin - In: Journal of marketing research : JMR 25 (1988) 3, pp. 242-252
Persistent link: https://www.econbiz.de/10001054428
Cover Image
Assessing the role of contingency awareness in attitudinal conditioning with implications for advertising research
Allen, Chris T. - In: Journal of marketing research : JMR 26 (1989) 1, pp. 30-43
Persistent link: https://www.econbiz.de/10001059642
Cover Image
A closer look at classical conditioning
Allen, Chris T. - In: Journal of consumer research : JCR ; an … 12 (1985) 3, pp. 301-315
Persistent link: https://www.econbiz.de/10001019290