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Marktforschung
Böhler, Heymo; Germelmann, Claas Christian; Baier, Daniel - 2022 - 4., erweiterte und überarbeitete Auflage
Deckblatt -- Titelseite -- Impressum -- Geleitwort der Herausgeber -- Vorwort zur vierten Auflage -- Inhaltsverzeichnis -- 1 Die Aufgaben der Marktforschung im betrieblichen Informations- und Entscheidungssystem -- 1.1 Begriffliche Abgrenzung der Marktforschung -- 1.2 Aufgaben der Marktforschung...
Persistent link: https://www.econbiz.de/10012792901
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Enhancing value creation in social purpose organizations : business models that leverage networks
Kullak, Franziska S.; Baker, Jonathan J.; Woratschek, … - In: Journal of business research : JBR 125 (2021), pp. 630-642
Persistent link: https://www.econbiz.de/10012494149
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Entscheidungen im Sportsponsoring : Auswahlprozess, Ziele und Hidden-Agenda
Woratschek, Herbert; Schönberner, Jan - In: Transfer : Zeitschrift für Kommunikation und … 66 (2020) 3, pp. 62-66
Persistent link: https://www.econbiz.de/10012302553
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Das Loyalitätsverhalten von Firmenkunden im Corporate Banking
Kapeller, Alexander - 2020
Persistent link: https://www.econbiz.de/10012287612
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The sport cluster concept as middle-range theory for the sport value framework
Gerke, Anna; Woratschek, Herbert; Dickson, Geoff - In: Sport management review 23 (2020) 2, pp. 200-214
Persistent link: https://www.econbiz.de/10012295138
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Determining customer satisfaction and loyalty from a value co-creation perspective
Woratschek, Herbert; Horbel, Chris; Popp, Bastian - In: The service industries journal 40 (2020) 11/12, pp. 777-799
Persistent link: https://www.econbiz.de/10012260352
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Consumers' relationships with brands and brand communities - the multifaceted roles of identification and satisfaction
Popp, Bastian; Woratschek, Herbert - In: Journal of retailing and consumer services 35 (2017), pp. 46-56
Persistent link: https://www.econbiz.de/10011645105
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Relationship building through Facebook brand pages : the multifaceted roles of identification, satisfaction, and perceived relationship investment
Popp, Bastian; Wilson, Bradley; Horbel, Chris; … - In: Journal of strategic marketing 24 (2016) 3/4, pp. 278-294
Persistent link: https://www.econbiz.de/10011591986
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How well do you know your spectators? : a study on spectator segmentation based on preference analysis and willingness to pay for tickets
Kaiser, Mario; Ströbel, Tim; Woratschek, Herbert; … - In: European Sport management quarterly : ESMQ 19 (2019) 2, pp. 178-200
Persistent link: https://www.econbiz.de/10012177389
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Is it really all about money? : a study on incentives in elite team sports
Maier, Christopher; Woratschek, Herbert; Ströbel, Tim; … - In: European Sport management quarterly : ESMQ 16 (2016) 5, pp. 592-612
Persistent link: https://www.econbiz.de/10011641166