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Kundenintegration : der Vertrieb als strategisches Instrument
Jacob, Frank; Sievert, Jens - In: Marketing review St. Gallen : Marketingfachzeitschrift … 27 (2010) 1, pp. 26-31
Persistent link: https://www.econbiz.de/10003934578
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Die Kundenmitwirkung als Instrument des Commodity Marketing
Jacob, Frank; Sievert, Jens - In: Commodity Marketing : Grundlagen, Besonderheiten, …, (pp. 237-260). 2011
Persistent link: https://www.econbiz.de/10008701976
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Special issue: The transition from product to service in business markets
Jacob, Frank (contributor) - 2008
Persistent link: https://www.econbiz.de/10003700308
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Transaktionsbezogenes Marketing für Gründungsunternehmen
Jacob, Frank; Oguachuba, Jane S. - In: Entrepreneurial Marketing : Besonderheiten, Aufgaben …, (pp. 443-463). 2008
Persistent link: https://www.econbiz.de/10003600536
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Why go global? : the multinational imperative
Jacob, Frank; Strube, Gernot - In: Global production : a handbook for strategy and …, (pp. 2-33). 2008
Persistent link: https://www.econbiz.de/10003602210
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Network design : optimizing the global production footprint
Meyer, Tobias; Jacob, Frank - In: Global production : a handbook for strategy and …, (pp. 140-190). 2008
Persistent link: https://www.econbiz.de/10003602224
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Implementation : ramping up new facilities for top performance
Simon, Sebastian; Dervisopoulos, Marina; Jacob, Frank; … - In: Global production : a handbook for strategy and …, (pp. 236-269). 2008
Persistent link: https://www.econbiz.de/10003602231
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Management : applying best-practice structures and processes
Diederichs, Raimund; Meyer, Tobias; Leopoldseder, Markus; … - In: Global production : a handbook for strategy and …, (pp. 270-322). 2008
Persistent link: https://www.econbiz.de/10003602238
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Sourcing : extending the footprint reconfiguration to suppliers
Stolle, Michael; Näher, Ulrich; Jacob, Frank; … - In: Global production : a handbook for strategy and …, (pp. 324-348). 2008
Persistent link: https://www.econbiz.de/10003602244
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Von der Kundenintegration 1.0 zur Kundenintegration 2.0 : Implikationen für Praxis und Forschung
Fließ, Sabine; Jacob, Frank; Fandel, Günter - In: Kundenintegration 2.0, (pp. 5-20). 2011
Persistent link: https://www.econbiz.de/10009303105