Die Kundenmitwirkung als Instrument des Commodity Marketing
Frank Jacob; Jens Sievert
| Year of publication: |
2011
|
|---|---|
| Authors: | Jacob, Frank ; Sievert, Jens |
| Published in: |
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen. - Wiesbaden : Gabler, ISBN 978-3-8349-2566-4. - 2011, p. 237-260
|
| Subject: | Marketing | Produktdifferenzierung | Product differentiation | Kostenmanagement | Cost management | Kundenintegration | Customer integration | Mass Customization | Mass customization |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008701976