This paper studies the stability of socially responsible behavior in markets. We develop a laboratory product market in which low-cost production creates a negative externality for third parties, but where alternative production with higher costs entirely mitigates the externality. Our data...

This paper studies the stability of socially responsible behavior in markets. We develop a laboratory product market in which low-cost production creates a negative externality for third parties, but where alternative production with higher costs entirely mitigates the externality. Our data...

Today consumers are more interested in environmental issues than before, but regarding the growth of environmental awareness, increase in concerning factors such as selecting green products, gradual change in consuming behavior, the advent of social and green marketing in the domain of companies...

In straightforward words green advertising is changing over to a more maintainable promoting with ecological concern contemplating the creation, preparing and showcasing. Farming then again is craftsmanship, business and investigation of harvest creation and creature generation. In this day and...

Concerns towards the environment, pollution, carbon emissions etc. are become serious issue of today's world (Polonsky et al., 2012). It is demanding a shift of consumers to use products which are safer to environment. Consumers' buying behaviours are based on various factors. This paper...

In this paper we analyse a setup where consumers are heterogeneous in the perception of environmental quality. The equilibrium is verified in a setting with horizontal and vertical (green) differentiation. Profits are increasing in the misperception of quality, while, the investment in green...