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Go green : how to influence the perceived effectiveness of a green product?

Chen, Ming-Yi; Chiu, Ching-I - In: International journal of advertising : the quarterly … 35 (2016) 4, pp. 622-641

Persistent link: https://www.econbiz.de/10011585278

Analyzing the profile and purchase intentions of green consumers in Poland

Apaydin, Fahri; Szczepaniak, Magdalena - In: Mokslo darbai / Ekonomika 96 (2017) 1, pp. 93-112

Persistent link: https://www.econbiz.de/10011918250

Eco-product choice cuts both ways : how proenvironmental licensing versus reinforcement is contingent on environmental consciousness

Garvey, Aaron M.; Bolton, Lisa E. - In: Journal of public policy & marketing : JPP & M ; an … 36 (2017) 2, pp. 284-298

Persistent link: https://www.econbiz.de/10011770946

Greenwashing understanding among Indian consumers and its impact on their green consumption

Jog, Deepti; Singhal, Divya - In: Global business review 25 (2024) 2, pp. 491-511

Persistent link: https://www.econbiz.de/10014634252

Understanding consumer preference between bundled and unbundled green offering

Shabbirhusain RV; Varshney, Sanjeev; Venugopal, Pingali; … - In: Journal of nonprofit & public sector marketing 34 (2022) 5, pp. 527-552

Persistent link: https://www.econbiz.de/10013465719

Ökologische Konsumentengemeinschaften

Hummel, Johannes; Lechner, Ulrike - In: Nachhaltige Informationsgesellschaft : Analyse und …, (pp. 300-324). 2000

Persistent link: https://www.econbiz.de/10001532978

Marketing, Ökologie und ökonomische Theorie : Abbau von Kaufbarrieren bei ökologischen Produkten durch Marketing

Hüser, Annette - 1996

Persistent link: https://www.econbiz.de/10000587639

Indian consumers attitude towards green products

Muruganantham, G. - In: International journal of social entrepreneurship and … 2 (2013) 4, pp. 293-311

Persistent link: https://www.econbiz.de/10010337175

Indian consumers attitude towards green products

Muruganantham, G. - In: International journal of social entrepreneurship and … 2 (2013) 4, pp. 293-311

Persistent link: https://www.econbiz.de/10010337177

Steeling the race: "Green steel" as the new clean material in the automotive sector

Muslemani, Hasan; Ascui, Francisco; Xi, Liang; … - 2022

This paper aims to examine consumer behaviour towards, and the willingness to adopt, ‘green steel’ in the automotive sector. Semi-structured interviews were held with experts from global, regional and country-specific industry associations and automakers. This paper appraises potential...

Persistent link: https://www.econbiz.de/10013040958