ethnocentrism was regarded as an issue in China. Practical implications – Outshoppers from China are increasingly found in the …

model (TAM) in online shopping across the USA and China. Specifically, the proposed model is tested for invariance, and used … China. Measurement and structural invariance of the proposed TAM model were assessed using multi‐group confirmatory factor …

Russia and China during 2003‐2004. Findings – The processes of brand conceptualising, comprehending and activating are …

encompassed by competitive priorities in China's retail sector. Design/methodology/approach – This is a case study of a …

guiding their communication strategies in the China market. Originality/value – The proposed model makes a theoretical …

Purpose – Retail success in China for dietary supplement products requires knowledge of the importance consumers place … store type importance and product country of origin (China versus USA). To test the proposed hypotheses, MANCOVA was … sell a broader and potentially more profitable range of goods. In China, the demand for DS and other health …

choices of international retailers in an emerging market, especially in China. Findings – The international retailer …. Research limitations/implications – This paper focuses on only one country, China. Originality/value – The major value of this …

The distribution system in China has been undergoing rapid changes since the implementation of the economic reform in …

‐based competition, the 1997 return to Chinese governance and Hong Kong′s relationship with mainland China. Retailers who perceive less …