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The effects of organizational formalization on organizational commitment and work alienation in US, Japanese and Korean industrial salesforces

Michaels, Ronald E.; Dubinsky, Alan J.; Kotabe, Masaaki; … - In: European Journal of Marketing 30 (1996) 7, pp. 8-24

organizational commitment in industrial salesforces in the USA, Japan and Korea. From surveys of salesforces selling electronic …

Persistent link: https://www.econbiz.de/10014723177

Personal selling constructs and measures: emic versus etic approaches to cross‐national research

Herche, Joel; Swenson, Michael J.; Verbeke, Willem - In: European Journal of Marketing 30 (1996) 7, pp. 83-97

Argues that salesforce research has typically been conducted in the USA, and that US researchers have developed the … designed to test the US theories have been sales personnel in the USA. Assesses the appropriateness of administering personal …

Persistent link: https://www.econbiz.de/10014723181

Speaking truth to power? Pollsters as campaign advisers

Kavanagh, Dennis - In: European Journal of Marketing 30 (1996) 10/11, pp. 104-113

Looks at the role of the pollster in the UK and the USA and suggests that the UK pollster’s influence is modest …, particularly when compared to his counterpart in the USA. Tries to explain why a more enduring relationship between pollsters and …

Persistent link: https://www.econbiz.de/10014723198

The influence of culture on advertising effectiveness in China and the USA

Zhang, Yong; Neelankavil, James P. - In: European Journal of Marketing 31 (1997) 2, pp. 134-149

USA than in China. When appeals emphasizing collectivistic benefits are employed, they are generally more effective in …

Persistent link: https://www.econbiz.de/10014723216

Marketing pharmaceuticals in Japan: background and the experience of US firms

Pahud de Mortanges, Charles; Rietbroek, Jan‐Willem; … - In: European Journal of Marketing 31 (1997) 8, pp. 561-582

USA, while its three top European rivals: Germany, France and Italy ‐ in combination ‐ have consistently outperformed …

Persistent link: https://www.econbiz.de/10014723227

Assessing organizational attributes contributing to marketing excellence in American professional sport franchises

L. Irwin, Richard; Zwick, D.; A. Sutton, William - In: European Journal of Marketing 33 (1999) 3/4, pp. 314-328

Persistent link: https://www.econbiz.de/10014723319

Brand recall and brand preference at sponsored golf and tennis tournaments

Nicholls, J.A.F.; Roslow, Sydney; Dublish, Sandipa - In: European Journal of Marketing 33 (1999) 3/4, pp. 365-387

Persistent link: https://www.econbiz.de/10014723322

Consumer Behaviour: A European Perspective

Foxall, Gordon R. - In: European Journal of Marketing 33 (1999) 5/6, pp. 1-2

Persistent link: https://www.econbiz.de/10014723415

Blank Fictions: Consumerism, Culture and the Contemporary American Novel

Patterson, Maurice - In: European Journal of Marketing 36 (2002) 5/6, pp. 733-737

Persistent link: https://www.econbiz.de/10014723435

The Buying of Own Labels

Uncles, Mark D.; Ellis, Katrina - In: European Journal of Marketing 23 (1989) 3, pp. 57-70

Do consumers buy own labels differently from the branded goods of manufacturers? Contrary to some of the beliefs currently held in the trade, own labels are found to be bought much like brands, and loyalty is only slightly above average. Usually, own labels are just one item in a repertoire:...

Persistent link: https://www.econbiz.de/10014724684