Assessing organizational attributes contributing to marketing excellence in American professional sport franchises
Year of publication: |
1999
|
---|---|
Authors: | L. Irwin, Richard ; Zwick, D. ; A. Sutton, William |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 33.1999, 3/4, p. 314-328
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Franchising | Marketing management | Marketing planning | Marketing research | Sport | USA |
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