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A model of price leadership based on consumer loyalty
Deneckere, Raymond J.; Kovenock, Daniel J.; Lee, Robert E. - 1988
Persistent link: https://www.econbiz.de/10000770940
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Kundenpotentialanalyse im Kundenstamm von Unternehmen
Schulz, Bernhard - 1995
Persistent link: https://www.econbiz.de/10000545874
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Kundenbindung als Marketingziel : Identifikation und Analyse zentraler Determinanten
Peter, Sibylle Isabelle - 1997
Persistent link: https://www.econbiz.de/10000628099
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Ein Meßkonzept für die Bankloyalität : Investitionen in Bank/Kunde-Beziehungen unter Risikoaspekten
Polan, Ralf - 1995
Persistent link: https://www.econbiz.de/10000541974
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Marketing and customer behaviour
Jenkins, John R. G. - 1972
Persistent link: https://www.econbiz.de/10000666881
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Das Qualitative Zufriedenheitsmodell : (QZM)
Stauss, Bernd - 1995
Persistent link: https://www.econbiz.de/10000564872
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Optimizing customer's selection for configurable product in B2C e-commerce application
Luo, Xinggang; Tu, Yiliu; Tang, Jiafu; Kwong, C. K. - In: Computers in industry : an international journal 59 (2008) 8, pp. 767-776
Persistent link: https://www.econbiz.de/10003769224
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A switching costs explanation of tying and warranties
Iacobucci, Edward M. - In: The journal of legal studies 37 (2008) 2/1, pp. 431-458
Persistent link: https://www.econbiz.de/10003769337
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Brand attachment and a strategic brand exemplar
Park, C. Whan; MacInnis, Deborah J.; Priester, Joseph - In: Handbook on brand and experience management, (pp. 3-17). 2008
Persistent link: https://www.econbiz.de/10003788965