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Wettbewerbsrechtliche Grenzen der Werbung in Österreich
Bidlimgmaier, Johannes; Judd, Waldemar - In: ʺMarketing East/West, a comparative viewʺ, (pp. 7-41). 1973
Persistent link: https://www.econbiz.de/10003524397
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WWG-Information / Österreichische Werbewissenschaftliche Gesellschaft : Zeitschrift für Kommunikation, Werbung und Public Relations
Österreichische Werbewissenschaftliche Gesellschaft - Wien : WWG - Nachgewiesen F. 91.1983 - 99.1984
Persistent link: https://www.econbiz.de/10003572724
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Eine ökonomische Analyse der Werbeabgabe : Endbericht ; Studie im Auftrag der Fachgruppe Werbung und Marktkommunikation Wien
Grohall, Günther; Gstrein, Michaela; Mateeva, Liljana; … - 2007
Persistent link: https://www.econbiz.de/10003533878
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Die Werbebeobachtung in Österreich
Fessel, Klaus - In: Handbuch der Marktforschung, (pp. 74-78). 2007
Persistent link: https://www.econbiz.de/10003536385
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Entertainment in advergames and its influence on brand-related outcomes for children
Waiguny, Martin; Terlutter, Ralf - In: Cutting edge international research, (pp. 171-186). 2010
Persistent link: https://www.econbiz.de/10003985177
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Determinants of consumer perceptions toward mobile advertising : a comparison between Japan and Austria
Liu, Chia-Ling; Sinkovics, Rudolf R.; Pezderka, Noemi; … - In: Journal of interactive marketing : a quarterly … 26 (2012) 1, pp. 21-32
Persistent link: https://www.econbiz.de/10009490139
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Advertising expenditure and consumer prices
Rauch, Ferdinand - In: International journal of industrial organization 31 (2013) 4, pp. 331-341
Persistent link: https://www.econbiz.de/10009773873
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Development of TV advertising literacy in children : do physical appearance and eating habits matter?
Spielvogel, Julia; Terlutter, Ralf - In: International journal of advertising : the quarterly … 32 (2013) 3, pp. 343-368
Persistent link: https://www.econbiz.de/10009789461
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The effects of different ad appeals in non-prescription drug advertising : a cross-cultural investigation
Koinig, Isabell; Diehl, Sandra; Mueller, Barbara - In: Bridging the gap between advertising academia and practice, (pp. 266-280). 2017
Persistent link: https://www.econbiz.de/10011540397
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Advertising expenditure and consumer prices
Rauch, Ferdinand - 2011
Persistent link: https://www.econbiz.de/10009298226