Narrow search
Showing 21 - 30 of 167
Cover Image
The American Marketing Association's 2004 definition of marketing : perspectives on its implications for scholarship and the role and responsibility of marketing in society
Gundlach, Gregory T. - In: Journal of public policy & marketing : JPP & M ; an … 26 (2007) 2, pp. 243-250
Persistent link: https://www.econbiz.de/10003672137
Cover Image
"What's past is prologue" : reflections of one academic's experience at the Federal Trade Commission
Gundlach, Gregory T. - In: Journal of public policy & marketing : JPP & M ; an … 33 (2014) 2, pp. 220-224
Persistent link: https://www.econbiz.de/10010439101
Cover Image
Price predation : legal limits and antitrust considerations
Gundlach, Gregory T. - In: Journal of public policy & marketing : JPP & M ; an … 14 (1995) 2, pp. 278-289
Persistent link: https://www.econbiz.de/10001194103
Cover Image
Predatory practices in competitive interaction : legal limits and antitrust considerations
Gundlach, Gregory T. - In: Journal of public policy & marketing : JPP & M ; an … 9 (1990), pp. 129-153
Persistent link: https://www.econbiz.de/10001103725
Cover Image
Basic marketing : a marketing strategy planning approach
Perreault, William D.; Cannon, Joseph P.; McCarthy, … - 2009 - 17. ed., internat. ed
Persistent link: https://www.econbiz.de/10003739857
Cover Image
Basic marketing : a global-managerial approach
Cannon, Joseph P.; Perreault, William D.; McCarthy, … - 2008 - 16. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003348494
Cover Image
Essentials of marketing : a marketing strategy planning approach
Perreault, William D.; Cannon, Joseph P.; McCarthy, … - 2010 - 12th ed
Persistent link: https://www.econbiz.de/10003863569
Cover Image
Governance of international business relationships : a cross-cultural study on alternative governance modes
Homburg, Christian; Cannon, Joseph P.; Krohmer, Harley; … - In: Journal of international marketing 17 (2009) 3, pp. 1-20
Persistent link: https://www.econbiz.de/10003889839
Cover Image
Building long-term orientation in buyer-supplier relationships : the moderating role of culture
Cannon, Joseph P.; Doney, Patricia M.; Mullen, Michael R.; … - In: Journal of operations management 28 (2010) 6, pp. 506-521
Persistent link: https://www.econbiz.de/10008732134
Cover Image
Essentials of marketing : a marketing strategy planning approach
Perreault, William D.; Cannon, Joseph P.; McCarthy, … - 2008 - 11. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10003616673