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493
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452
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445
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441
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440
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407
Creedy, John
399
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393
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391
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383
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362
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355
Zenou, Yves
354
Phillips, Peter C. B.
339
Cremer, Helmuth
336
Frey, Bruno S.
330
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330
Broll, Udo
328
Woodford, Michael
323
Kaplow, Louis
321
Konrad, Kai A.
317
Thisse, Jacques-François
317
Batabyal, Amitrajeet A.
310
Shavell, Steven
308
Franses, Philip Hans
306
Tirole, Jean
305
Lambertini, Luca
296
Artus, Patrick
293
Härdle, Wolfgang
291
Buiter, Willem H.
285
Grossman, Gene M.
282
Aghion, Philippe
272
Devereux, Michael B.
271
Marjit, Sugata
267
Shleifer, Andrei
267
Andersen, Torben M.
265
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262
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OECD
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Discussion paper series / IZA
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Europäische Hochschulschriften / 5
2,159
International journal of production research
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European economic review : EER
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Games and economic behavior
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CESifo Working Paper
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Economic theory : official journal of the Society for the Advancement of Economic Theory
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The economic journal : the journal of the Royal Economic Society
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SpringerLink / Bücher
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Discussion paper
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Journal of public economics
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Economic modelling
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Discussion paper / Center for Economic Research, Tilburg University
1,652
Journal of econometrics
1,607
CESifo Working Paper Series
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Applied economics
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Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
1,513
IZA Discussion Paper
1,490
Management science : journal of the Institute for Operations Research and the Management Sciences
1,483
Journal of monetary economics
1,399
Public choice
1,391
Journal of banking & finance
1,384
International economic review
1,369
Social choice and welfare
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ECONIS (ZBW)
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RePEc
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OLC EcoSci
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BASE
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1
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1
Theoretical approaches for studying effects of media context on advertising perception
Juntunen, Arja
-
1994
Persistent link: https://www.econbiz.de/10000885351
Saved in:
2
Werbemittelgestaltung im vorökonomischen Werbewirkungsprozeß : metaanalytische Befunde
Mäßen, Andrea
-
1998
Persistent link: https://www.econbiz.de/10000978600
Saved in:
3
Werbung - wenn Worte wirken : ein Konzept der Perlokution, entwickelt an Werbeanzeigen
Sauer, Nicole
-
1998
Persistent link: https://www.econbiz.de/10000983920
Saved in:
4
Emotionale Anzeigen- und Direktwerbung im Investitionsgüterbereich : eine exploratorische Studie zu den Einsatzmöglichkeiten von Erlebniswerten in der Investitionsgüterwerbung
Lasogga, Frank
-
1998
Persistent link: https://www.econbiz.de/10000989327
Saved in:
5
Einflüsse der Stimmung auf Werbewirkungen
Jaekel, Michael
-
1997
Persistent link: https://www.econbiz.de/10000971499
Saved in:
6
Erlebniswelten und Stimmungen in der Anzeigenwerbung : Analyse emotionaler Werbebotschaften
Woll, Erika
-
1997
Persistent link: https://www.econbiz.de/10000972016
Saved in:
7
Conceptualisation of involvement in media context studies : a review
Juntunen, Arja
-
1997
Persistent link: https://www.econbiz.de/10000974144
Saved in:
8
Media context and advertising processing : media context variables influencing consumer motivation, ability and opportunity to process information from advertisements
Juntunen, Arja
-
1995
Persistent link: https://www.econbiz.de/10000919233
Saved in:
9
Advertising at the point of purchase
1957
Persistent link: https://www.econbiz.de/10000674862
Saved in:
10
Multimedia in der Marktforschung
Zou, Bo
-
1999
Persistent link: https://www.econbiz.de/10000679770
Saved in:
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