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441
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440
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407
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399
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393
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391
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383
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362
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339
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336
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331
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331
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328
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323
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321
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318
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317
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310
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308
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306
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305
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297
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293
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292
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272
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271
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41
Wirkung interaktiver Markenauftritte im Internet : theoretische Grundlagen und empirische Ergebnisse
Esch, Franz-Rudolf
;
Kiss, Greg
- In:
Marketing : ZFP ; journal of research and management
28
(
2006
)
2
,
pp. 99-115
Persistent link: https://www.econbiz.de/10003318527
Saved in:
42
Erfolgsfaktoren des Mobile Marketing
Haehnel, Kyriaki Carolin
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003836854
Saved in:
43
A Cascade Model for externalities in sponsored search
Kempe, David
;
Mahdian, Mohammad
- In:
Internet and network economics : 4th international …
,
(pp. 585-596)
.
2008
Persistent link: https://www.econbiz.de/10003792870
Saved in:
44
Sponsored search auctions with Markovian users
Aggarwal, Gagan
;
Feldman, Jon
;
Muthukrishnan, S.
;
Pál, …
- In:
Internet and network economics : 4th international …
,
(pp. 621-628)
.
2008
Persistent link: https://www.econbiz.de/10003792906
Saved in:
45
On the equilibria and efficiency of the GSP mechanism in keyword auctions with externalities
Giotis, Ioannis
;
Karlin, Anna R.
- In:
Internet and network economics : 4th international …
,
(pp. 629-638)
.
2008
Persistent link: https://www.econbiz.de/10003792916
Saved in:
46
Special issue on creativity research in advertising
Sasser, Sheila L.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003808064
Saved in:
47
The influence of consumers' lay theories on approach/avoidance motivation
Jain, Shailendra Pratap
;
Mathur, Pragya
;
Maheswaran, …
- In:
Journal of marketing research : JMR
46
(
2009
)
1
,
pp. 56-65
Persistent link: https://www.econbiz.de/10003810252
Saved in:
48
Zur
Werbewirkung
von In-Game-Advertising : theoretische Fundierung und empirische Ergebnisse
Klein, Benjamin
-
2009
Persistent link: https://www.econbiz.de/10003812014
Saved in:
49
Advertising impact generalizations in a marketing mix context
Hanssens, Dominique M.
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 127-129
Persistent link: https://www.econbiz.de/10003860384
Saved in:
50
Testing US advertising belief and attitude measures in France
Truong, Yann
;
McColl, Rod
;
Descubes, Irena
- In:
Journal of euromarketing
18
(
2009
)
1
,
pp. 35-46
Persistent link: https://www.econbiz.de/10003862185
Saved in:
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