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Readings in global marketing management
Patty, C. Robert (ed.); Vredenburg, Harvey L. (ed.) - 1969
Persistent link: https://www.econbiz.de/10000570024
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Export & marketing : enige aspecten van exportmarketing en exportsamenwerking bij Niederlandse ondernemingen
Bakker, Bernard Antoni - 1980
Persistent link: https://www.econbiz.de/10000005683
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Conducting multinational marketing research : problems for U.S.-based companies
Haug, Arne F.; Winters, Lewis C. - In: Management of the multinationals : policies, …, (pp. 419-424). 1974
Persistent link: https://www.econbiz.de/10002826714
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Marketing in Finland : an entree to the East
Sood, James - In: The Columbia journal of world business : publ. … 10 (1975) 3, pp. 93-100
Persistent link: https://www.econbiz.de/10002829642
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Redéploiement industriel international
Wickham, Sylvain - In: Mondes en développement 21 (1978), pp. 35-45
Persistent link: https://www.econbiz.de/10003003253
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Multinational marketing research : the head-quarters role
Jaffe, Eugene D. - In: Akron business and economic review 6 (1975) 4, pp. 9-16
Persistent link: https://www.econbiz.de/10003059608
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Towards hierarchical linking of marketing resource allocation to market areas and product groups
Gijsbrechts, Els; Naert, Philippe Antoine - 1983
Persistent link: https://www.econbiz.de/10002439659
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Meeting the challenge of multinational marketing research
Adler, Lee; Mayer, Charles S. - In: Multinational product management, (pp. 147-164). 1977
Persistent link: https://www.econbiz.de/10001808552
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A cross national comparison of the reliability of selected measurements from consumer surveys
Davis, Harry L.; Douglas, Susan P.; Silk, Alvin J. - 1980
Persistent link: https://www.econbiz.de/10002070092
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Managing the marketing function: Concepts, analysis, and application
Rathmell, John Macklin - 1969
Persistent link: https://www.econbiz.de/10000575681