Similar Search Results

Understanding the interplay between brand and innovation management : findings and future research directions

Brexendorf, Tim Oliver; Bayus, Barry L.; Keller, Kevin Lane - In: Journal of the Academy of Marketing Science 43 (2015) 5, pp. 548-557

Persistent link: https://www.econbiz.de/10011340285

Introduction to the special section "brand and innovation interdependency"

Bayus, Barry L.; Brexendorf, Tim Oliver; Keller, Kevin Lane - In: Journal of the Academy of Marketing Science 43 (2015) 5, pp. 545-547

Persistent link: https://www.econbiz.de/10011340286

Commentaries and reply to "Can brand extension signal product quality?" by Sridhar Moorthy

Wernerfelt, Birger; Keller, Kevin Lane - 2012

This series of discussions presents commentaries and a rejoinder on the economic perspectives on branding arising from Moorthy (Moorthy S. (2012) Can brand extension signal product quality? Marketing Sci. 31(5):756-770)

Persistent link: https://www.econbiz.de/10009724867

Commentaries and reply to "can brand extension signal product quality?" by Sridhar Moorthy

Wernerfelt, Birger; Keller, Kevin Lane; Moorthy, Sridhar - In: Marketing science : the marketing journal of the … 31 (2012) 5, pp. 771-778

Persistent link: https://www.econbiz.de/10009665101

Strategic brand management : a European perspective

Keller, Kevin Lane; Apéria, Tony; Georgson, Mats - 2012 - 2. ed.

Persistent link: https://www.econbiz.de/10009406955

A case for brands as assets : acquired and internally developed

Sinclair, Roger Neville; Keller, Kevin Lane - In: The journal of brand management : an international journal 21 (2014) 4, pp. 286-302

Persistent link: https://www.econbiz.de/10010362938

Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions

Keller, Kevin Lane; Aaker, David A. - 1997

Persistent link: https://www.econbiz.de/10010366609

Understanding branding in a digitally empowered world

Erdem, Tulin; Keller, Kevin Lane; Kuksov, Dmitri; … - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 3-10

Persistent link: https://www.econbiz.de/10011490780

The effects of brand name structure on brand extension evaluations and parent brand dilution

Sood, Sanjay; Keller, Kevin Lane - In: Journal of marketing research : JMR 49 (2012) 3, pp. 373-382

Persistent link: https://www.econbiz.de/10009563641

Consumer information processing : marketing applications

Bettman, James R.; Keller, Kevin Lane; John, Deborah Roedder - 2016

Persistent link: https://www.econbiz.de/10011446058

A service of the

zbw