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Brand management
57
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57
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46
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34
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32
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126
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14
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Keller, Kevin Lane
161
Kotler, Philip
30
Lehmann, Donald R.
12
Edell, Julie A.
10
Hoeffler, Steve
10
Lane Keller, Kevin
6
Aaker, David A.
5
Bloom, Paul N.
5
Houston, Michael J.
5
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4
Brady, Mairead
4
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4
Georgson, Mats
4
Hansen, Torben
4
Heckler, Susan E.
4
Sood, Sanjay
4
Staelin, Richard
4
Bliemel, Friedhelm
3
Burke, Marian C.
3
Farley, John U.
3
Golmohammadi, Alireza
3
Goodman, Malcolm
3
Keller, Kevin L.
3
Lemon, Katherine N.
3
Moorthi, Y.L.R.
3
Opresnik, Marc Oliver
3
Rajavi, Koushyar
3
Richey, Keith
3
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2
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2
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2
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2
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2
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2
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2
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
The journal of brand management : an international journal
8
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6
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6
Marketing management : a quarterly business management publication of the American Marketing Association
6
Report / Marketing Science Institute
6
Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
5
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3
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2
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2
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2
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2
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2
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2
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2
wi wirtschaft
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Advances in corporate branding
1
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Brand management ; Vol. 1
1
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ECONIS (ZBW)
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28
USB Cologne (EcoSocSci)
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RePEc
9
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3
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61
Building brand knowledge structures : elaboration and interference effects on the processing of sequentially advertised brand benefit
Heckler, Susan E.
;
Keller, Kevin Lane
;
Houston, Michael J.
- In:
Journal of marketing communications
20
(
2014
)
3
,
pp. 176-196
Persistent link: https://www.econbiz.de/10010389736
Saved in:
62
A framework for marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2007
-
3. ed.
Persistent link: https://www.econbiz.de/10003229272
Saved in:
63
The effects of brand name suggestiveness on advertising recall
Keller, Kevin Lane
;
Heckler, Susan E.
;
Houston, Michael J.
-
1997
Persistent link: https://www.econbiz.de/10000988122
Saved in:
64
Effects of quality and quantity of information on decision effectiveness
Keller, Kevin Lane
- In:
Journal of consumer research : JCR ; an …
14
(
1987
)
2
,
pp. 200-213
Persistent link: https://www.econbiz.de/10001068367
Saved in:
65
Memory in advertising : the effect of advertising memory cues on brand evaluations
Keller, Kevin Lane
-
1986
Persistent link: https://www.econbiz.de/10000789153
Saved in:
66
Marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2012
-
14. ed., global ed.
Persistent link: https://www.econbiz.de/10009299400
Saved in:
67
If all their products seem the same, all the parts within a product seem the same too : how brand homogeneity polarizes product experiences
Smith, Robert W.
;
Keller, Kevin Lane
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 698-714
Persistent link: https://www.econbiz.de/10012939497
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68
Are brands wasting money on sport sponsorships? : a new look at brand personality, brand equity, and official sponsorship effects
Wakefield, Lane
;
Wakefield, Kirk
;
Keller, Kevin Lane
; …
- In:
Journal of advertising research
61
(
2021
)
2
,
pp. 192-211
Persistent link: https://www.econbiz.de/10012643007
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69
Understanding sponsorship : a consumer-centric model of sponsorship effects
Wakefield, Lane
;
Wakefield, Kirk
;
Keller, Kevin Lane
- In:
Journal of advertising
49
(
2020
)
3
,
pp. 320-343
Persistent link: https://www.econbiz.de/10012260491
Saved in:
70
The past, present, and future of brand research
Oh, Travis Tae
;
Keller, Kevin Lane
;
Neslin, Scott A.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 151-162
Persistent link: https://www.econbiz.de/10012301429
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